Rainmaker: Digital Campaign Manager

ShopriteX

About The Position

The Digital Campaign Manager maximises ad delivery efficiency and effectiveness by executing digital campaign strategy and related operations. The role uses data and technology to develop and deliver complex, integrated, multichannel digital campaigns with engaging messaging, appropriate delivery channels, and reporting. It manages multiple accounts and campaign activities in line with business intent and trade plans, taking ownership of end-to-end delivery within an assigned portfolio according to planned timelines and quality standards. The role also drives process improvements across that portfolio.

Requirements

A degree or diploma in Marketing, Advertising, Media, or a related field.
More than 2 years of experience in digital campaign management in an ad operations environment.
A proven track record of delivering multiple large campaigns across digital touchpoints and channels, using analytics to inform and scale successful marketing campaigns.
Proficiency with advertising tools, including Google Ads, DV360, GAM, Facebook Ad Manager, and tracking and verification tools.
Broad knowledge of the media and marketing ecosystem.
Knowledge and experience of marketing principles and practices, including customer journey management and content development.
Strong commercial acumen and understanding of the media landscape within the broader retail industry.
Strong proficiency in MS Office.
Strong digital account management, scheduling, prioritisation, and delivery skills.
Excellent communication, presentation, and storytelling skills.
Strong organisation, time management, planning, and project management skills, including the ability to balance multiple projects in a complex environment.
Ability to work under pressure, reprioritise workload in a fast-changing environment, and work independently and across multifunctional teams.
Ability to build relationships, manage conflict and competing priorities, collaborate, and make sound independent decisions.
Results-oriented, quality-focused, proactive, and able to contribute to positive team morale.

Responsibilities

Develop and manage end-to-end delivery of digital campaigns across platforms, from execution through optimisation and reporting.
Coordinate data, technology, and strategy to improve ad delivery efficiency and effectiveness.
Manage a portfolio of work while collaborating with creative, strategy, technology teams, and vendors on integrated, multichannel campaigns.
Build relationships with internal and external stakeholders to support delivery of digital campaign plans.
Evaluate campaign strategy effectiveness, recommend changes, and optimise performance and goal conversion.
Provide analysis and insights for campaign reporting, including post-campaign reports.
Ensure invoices are accurate and campaign budgets are managed within required parameters.
Research and use insights to optimise and grow future campaigns.
Monitor local and international digital media properties for adherence to best practices and provide technical or media assistance when needed.
Keep the brand informed about changes in digital marketing and advise on new channels and approaches.
Mentor team members through challenges or complex issues and support their development.