Campaign Specialist – Commercial

Informa Group Plc. • New York, NY

2d • $60,000 - $70,000 • Hybrid

About The Position

The Campaign Specialist – Commercial Marketing supports the execution of campaign briefs and tactical plans aligned with Informa Markets’ overarching marketing strategy. The role works with the Commercial Marketing Hub, Centers of Excellence, sales teams, and cross-functional partners to develop data-driven campaigns that support lead generation, pipeline acceleration, client retention, and other measurable business outcomes. It also contributes to agile marketing workflows and uses analytics and performance reporting to optimize campaigns and return on investment.

The position is based in the New York City or Santa Monica office, with in-person work at least three days per week and flexibility to work from home or remotely at other times. The role also manages the development of sales collateral, including decks, case studies, and one-pagers, and maintains the central sales collateral library.

Requirements

• Foundational experience in campaign management or a similar role, including knowledge of briefing and planning integrated campaigns across multiple channels.
• Ability to translate marketing strategies into actionable campaign plans that deliver measurable results.
• Data-driven approach and ability to apply marketing analytics and performance reporting to campaign execution and optimization.
• Strong collaboration skills and experience working with sales, product marketing, and cross-functional teams.
• Excellent organization and planning skills, including ability to manage multiple campaign tasks simultaneously.
• Analytical skills and experience tracking and reporting campaign performance metrics.
• Adaptability and comfort in a fast-paced environment with shifting priorities.
• Familiarity with agile marketing principles and ways of working.
• Prior experience creating B2B pitch decks, case studies, or other sales materials.
• Experience navigating multi-stakeholder approvals, managing external agencies, and keeping complex project timelines on track.

Responsibilities

• Collaborate with Commercial Hub members and Centers of Excellence to turn marketing strategies into campaign briefs with objectives, audiences, messaging frameworks, and channel recommendations.
• Support tactical campaign planning aligned with business objectives, product launches, and revenue targets.
• Ensure campaign frameworks reflect the commercial value proposition and key client personas, working with the Product Marketing Manager to align with broader marketing strategy.
• Support agile marketing activities, including sprint planning, hub engagement, and collaboration with delivery partners.
• Identify suitable channels and support channel-mix implementation to improve engagement, conversion, and ROI.
• Use analytics and performance reporting to inform channel selection, targeting, and campaign optimization.
• Partner with commercial marketing teams and Centers of Excellence to deliver campaigns and cohesive campaign plans.
• Coordinate with the Product Marketing Manager and Comms Planner to maintain consistent messaging aligned with attendee and commercial value propositions.
• Work with sales teams to align campaigns with pipeline priorities and provide tools and insights for client engagement.
• Coordinate with brand, operations, strategic insights, and other cross-functional teams to align plans with portfolio goals.
• Support the establishment and monitoring of campaign KPIs, including lead generation, conversion rates, and pipeline contribution.
• Analyze campaign performance, identify trends and improvement opportunities, and share insights and recommendations during sprint reviews.
• Stay informed about industry trends, channels, and best practices; support test-and-learn planning and gather stakeholder feedback to improve future briefs.
• Manage the development of sales decks, case studies, and one-pagers.
• Maintain, audit, and organize the central sales collateral library so materials are current and accessible.
• Give actionable feedback to the production agency and manage competing timelines and deliverables.

Benefits

• Welcoming community, social events, charity day, and colleague groups and networks.
• Up to four paid volunteer days per year and charity match funding.
• Career development through bespoke training, mentoring platforms, LinkedIn Learning, and support for internal job moves.
• 15 days PTO, increasing to 20 after three years and 25 after six years; 10 national holidays; a birthday leave day; and the opportunity to work from almost anywhere for up to four weeks per year.
• 401(k) match, health, vision, and dental insurance, parental leave, and an employee stock purchase plan offering company shares at a minimum 15% discount.
• Wellbeing support including EAP assistance, mental health first aiders, and free access to a wellness app.
• Global awards and recognition programs.
• Opportunity to collaborate with teams around the world.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: No Education Listed