Campaign Specialist – Commercial

Informa Group . • New York, NY

1d • Hybrid

About The Position

The Campaign Specialist – Commercial Marketing supports the execution of campaign briefs and tactical plans aligned with the overarching marketing strategy. Working with the Commercial Marketing Hub, Centers of Excellence, sales teams, and other cross-functional partners, the role helps plan and deliver data-driven campaigns that support lead generation, pipeline acceleration, client retention, and other business outcomes. The specialist contributes to agile marketing workflows, applies analytics and performance reporting to optimize campaigns, and ensures plans align with the commercial value proposition and sales priorities.

The role also manages the development of sales collateral, including decks, case studies, and one-pagers; maintains the central collateral library; and provides actionable feedback to production agencies while coordinating timelines and deliverables. The position is based in the New York City or Santa Monica office. Employees work in person three days a week or more, with flexibility to work from home or remotely at other times.

Requirements

• Foundational experience in campaign management or a similar role, including knowledge of briefing and planning integrated campaigns across multiple channels.
• Ability to translate marketing strategies into actionable campaign plans that deliver measurable results.
• Data-driven approach and ability to apply marketing analytics and performance reporting to campaign execution and optimization.
• Strong collaboration skills and experience working with sales, product marketing, and cross-functional teams.
• Excellent organization and planning skills, including the ability to manage multiple campaign tasks simultaneously.
• Analytical skills and experience tracking and reporting campaign performance metrics to inform decisions.
• Adaptability and comfort working in a fast-paced environment with shifting priorities.
• Familiarity with agile marketing principles and ways of working.
• Prior experience creating B2B pitch decks, case studies, or sales materials.
• Experience navigating multi-stakeholder approval processes, managing external agencies, and keeping complex project timelines on track.

Responsibilities

• Collaborate with Commercial Hub team members and Centers of Excellence to turn marketing strategies into campaign briefs covering objectives, audiences, messaging, and channel recommendations.
• Support tactical campaign planning aligned with business objectives, product launches, revenue targets, commercial value propositions, and client personas.
• Work with the Product Marketing Manager to ensure campaign plans reflect broader marketing strategies and goals.
• Support agile marketing ceremonies and sprint planning, collaborating with hub engagement managers and delivery partners.
• Recommend effective channels and support channel-mix strategies to improve engagement, conversion, and return on investment.
• Use marketing analytics and performance reporting to inform channel selection, targeting, and campaign optimization.
• Partner with commercial marketing teams and Centers of Excellence to coordinate campaign delivery and execution.
• Coordinate with the Product Marketing Manager and Comms Planner to keep campaign messaging consistent and aligned with attendee and commercial value propositions.
• Work with sales teams to align campaigns with pipeline priorities and provide tools and insights to support client engagement.
• Coordinate with brand, operations, strategic insights, and other cross-functional teams to align campaign plans with portfolio goals.
• Support establishment and monitoring of campaign KPIs, including lead generation, conversion rates, and pipeline contribution.
• Analyze campaign performance, identify trends and improvement opportunities, and provide stakeholders with updates and optimization recommendations during sprint reviews.
• Stay informed about industry trends, emerging channels, and best practices; support a data-driven test-and-learn approach and gather stakeholder feedback to improve future briefs.
• Manage development of sales decks, case studies, and one-pagers to support the sales cycle.
• Maintain, audit, and organize the central sales collateral library so materials are current and accessible.
• Provide actionable feedback to production agencies and manage competing timelines and deliverables.

Benefits

• 401(k) match
• Health insurance
• Vision insurance
• Dental insurance
• Parental leave
• Employee stock purchase plan offering company shares at a minimum 15% discount
• Up to four days per year for volunteering, with charity match funding
• Training and learning opportunities, mentoring platforms, and access to LinkedIn Learning courses
• 15 days PTO, increasing to 20 days after three years and 25 days after six years
• 10 national holidays
• Birthday leave day
• Opportunity to work from almost anywhere for up to four weeks per year
• Employee assistance program support
• Mental health first aiders
• Access to a wellness app
• Global awards and kudos programs

What This Job Offers

• Job Type: Full-time
• Education Level: No Education Listed