Manager, SMC Marketing (B2B)

Snap Inc. • Los Angeles, CA

1d • $147,000 - $259,000 • Onsite

About The Position

Snap Inc. is seeking a Manager, SMC Marketing to join its global Small and Medium Customers (SMC) organization. The role defines and executes marketing strategy to accelerate mid-market advertiser acquisition and retention, with a strong focus on supporting Sales through high-impact, multi-channel B2B campaigns. The manager partners with Sales to generate high-quality leads, improve prospect engagement, and help advertisers move through the funnel.

The position leads integrated campaigns across events, partner marketing, sales enablement, paid media, and owned channels, working with cross-functional teams including Growth, Sales, Partnerships, Communications, Creative, and Product Marketing. It is a people-management role requiring strategic B2B marketing experience, cross-functional leadership, and a record of building measurable programs that drive business growth.

Requirements

• BS/BA degree or equivalent practical experience.
• At least 8 years of experience in B2B marketing, demand generation, growth marketing, partner marketing, field marketing, or a related field.
• At least 2 years of experience managing and developing high-performing teams.
• Experience leading multi-channel marketing programs supporting lead generation, pipeline development, and customer retention.
• Proven ability to develop and execute B2B marketing strategies and campaigns for global audiences, with measurable business outcomes.
• Strong understanding of driving advertiser acquisition, engagement, and retention through multi-channel marketing programs.
• Experience building integrated campaigns across channels such as events, partner marketing, sales enablement, paid media, and web.
• Ability to partner closely with Sales and develop programs that improve lead generation, lead quality, and conversion.
• Strong cross-functional leadership skills and experience influencing stakeholders.
• Experience translating data and performance insights into actionable recommendations to improve campaign strategy and execution.
• Strong people-management skills, including coaching teams and setting direction in a fast-paced, ambiguous environment.

Nice To Haves

• Experience in media, digital advertising, or a related industry.
• Deep understanding of the advertising landscape, ad tech partner ecosystem, and industry trends.
• Direct experience marketing to SMBs or mid-market advertisers.
• Experience supporting Sales organizations through integrated marketing programs and enablement.
• Hands-on experience with campaign strategy, demand generation, and go-to-market execution.

Responsibilities

• Shape and execute marketing strategy supporting SMC’s global growth goals, particularly mid-market advertiser acquisition and retention.
• Lead and develop a team of marketers responsible for multi-channel B2B marketing strategy, high-quality lead generation, and pipeline growth; guide strategy, prioritization, and execution while raising program quality, creativity, and impact.
• Partner with Growth and Sales to identify priority audiences, improve lead quality, and create programs that help teams engage prospects and convert them.
• Develop and execute campaigns across events, partner marketing, sales enablement, paid media, and other B2B-facing channels.
• Build marketing programs and messaging that communicate Snap’s value proposition, ad products, and creative solutions to mid-market advertisers.
• Collaborate with Growth, Partnerships, Product Marketing, Communications, and Creative to launch campaigns and align activity across the funnel.
• Equip Sales teams with narratives, materials, and campaign support to pitch Snap and move advertisers from interest to action.
• Use performance data and market insights to optimize campaigns, improve conversion, and inform future strategy.
• Monitor advertiser needs and industry trends to identify opportunities to strengthen go-to-market programs and campaign effectiveness.

Benefits

• Paid parental leave.
• Comprehensive medical coverage.
• Emotional and mental health support programs.
• Compensation packages that provide an opportunity to share in Snap’s long-term success.
• Equity in the form of RSUs.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager