Lead, SMC Marketing (B2B Content)
About The Position
Snap Inc. is seeking a Lead, SMC Marketing to join its global Small and Medium Customers (SMC) organization. The role develops compelling marketing content to drive revenue growth, including sales enablement materials, on-platform notifications, email, and content for Snap’s web properties. It builds global creative strategy and works closely with Revenue, Product Marketing, and Data Science, while collaborating with designers, web developers, and copywriters to create impactful, measurable campaigns. The ideal candidate is a data-driven marketer with relevant experience developing marketing content and sales enablement materials. The role focuses on customer-centric content and messaging for SMC acquisition and revenue programs, using business KPIs, industry trends, customer insights, and testing to improve engagement and conversion. It also leads the creation of educational content for small and medium businesses and continually improves advertiser acquisition content across products. Snap’s “Default Together” policy expects team members to work in an office 4 or more days per week. The position is eligible for equity in the form of RSUs. U.S. base salary ranges are $142,000–$214,000 annually in Zone A (CA, WA, NYC), $135,000–$203,000 in Zone B, and $121,000–$182,000 in Zone C. Starting pay depends on job-related skills, experience, qualifications, work location, and market conditions.
Requirements
- BS/BA degree or equivalent years of experience.
- 8 or more years of experience building and creating marketing content.
- Proven track record developing thoughtful marketing content for global audiences, with an emphasis on results.
- Understanding of what type of education resonates with different audiences.
- Experience leading internal creative design and web development teams.
- Comfort with data-driven decision-making and ability to translate data into actionable content recommendations.
- Ability to continuously improve content while keeping business goals in mind.
- Self-starter with strong collaboration skills and ability to multitask, adapt to changing priorities, and work comfortably with ambiguity.
- Experience or familiarity working in the media or digital advertising industry.
Nice To Haves
- Hands-on experience creating sales enablement content.
- Experience or familiarity with Google Analytics and Figma.
- Passion for change, Snapchat, and creativity.
Responsibilities
- Develop and execute messaging and creative strategy for SMC acquisition marketing campaigns based on business KPIs, industry trends, and customer insights.
- Own and develop customer-centric content strategy that supports SMC’s global revenue programs.
- Develop content initiatives to improve engagement and conversion rates for marketing creative.
- Lead Ads Growth and Data Science teams in testing content and messaging, reaching high-value advertisers, and optimizing marketing content for audience segments and customer journeys.
- Monitor industry trends to innovate on content and provide customers with relevant advertising education.
- Lead content creation with design, web development, and copywriting teams for the small and medium business audience.
- Provide ideas to continuously improve external-facing SMC advertiser acquisition content across products.
Benefits
- Paid parental leave
- Comprehensive medical coverage
- Emotional and mental health support programs
- Compensation packages that allow employees to share in Snap’s long-term success
- Equity in the form of RSUs
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What This Job Offers
Job Type
Full-time
Career Level
Senior
