Content Marketing Lead

TransPerfect • Durham, NC

5d • $80,000 - $100,000

About The Position

TransPerfect is seeking a B2B content marketer to lead its content marketing program across SEO, AEO, and demand initiatives. The role combines content strategy, hands-on writing, freelancer management, and earned media, with accountability for rankings, pipeline, and earned placements. The program will cover TransPerfect's technologies and services, with a heavy emphasis on GlobalLink.

The Content Marketing Lead will create long-form and short-form content, direct freelance writers, and partner with SEO, product marketing, demand generation, performance marketing, editorial, and corporate communications teams. The role calls for someone who can write compelling content about complex technology and services, adapt it for different audiences, and build a consistent program that produces measurable business outcomes. Applicants should be prepared to share a portfolio of long-form work and examples of landing page or ad copy.

Requirements

• 5 to 8 years of B2B content marketing experience.
• A portfolio of long-form work, such as white papers, guides, articles, or solution briefs.
• Native-level English fluency, written and verbal.
• A strong track record writing B2B content that performs in traditional search (SEO); experience in AI search (AEO, GEO) is desirable.
• Proficiency in short-form copywriting, with CRO instincts for ads and landing pages.
• Hands-on experience managing freelance writers, including sourcing, briefing, and editing.
• Experience with earned media, including pitching bylines, placing contributed articles, and building publication relationships.
• Ability to write about complex technology and services, going deep technically or making content accessible depending on the audience.
• Based in London or Barcelona.
• Bachelor's degree.

Nice To Haves

• Experience in language services, localization, SaaS, or enterprise technology.
• Hands-on experience using AI tools in content workflows, such as research, drafting assistance, editing, or SEO optimization.
• Experience writing for multilingual markets.
• Experience with content performance analytics and using insights to shape content output.

Responsibilities

• Write long-form content about TransPerfect's technology and service capabilities, with a heavy emphasis on GlobalLink.
• Write ad copy, landing page copy, and other short-form assets with conversion rate optimization (CRO) considerations.
• Build and direct a bench of freelance writers, including sourcing, briefing, editing, and maintaining consistent quality.
• Create clear content briefs, rigorously review drafts, and uphold a high standard for published work.
• Partner with the SEO team on content strategy aligned with SEO, AEO, and GEO goals.
• Pitch and place bylines, contributed articles, and other earned media in relevant publications.
• Partner with product marketing to ensure technical accuracy and positioning.
• Partner with demand generation and performance marketing on content that supports campaigns and pipeline.
• Partner with editorial and corporate communications teams on brand voice, standards, and alignment with the broader press-facing narrative.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior