Content Marketing Lead

TransPerfect • Chicago, IL

3d • Hybrid

About The Position

TransPerfect is hiring a Content Marketing Lead to own and operate a B2B content marketing program supporting SEO, AEO, GEO, and demand-generation goals. The role combines strategy, hands-on writing, freelancer management, and earned-media outreach. The lead will create content about TransPerfect’s technology and services, with a strong emphasis on GlobalLink, and will be accountable for results including rankings, pipeline, and earned placements.

The position involves producing long- and short-form content, directing freelance writers, developing briefs and editing drafts, and collaborating with SEO, product marketing, demand generation, performance marketing, editorial, and corporate communications teams. Applicants should expect to share a portfolio that includes long-form work and examples of landing-page or advertising copy.

Requirements

• 5 to 8 years of B2B content marketing experience.
• A portfolio of long-form work, such as white papers, guides, articles, or solution briefs.
• Native-level English fluency, written and verbal.
• A strong track record of writing B2B content that performs in traditional search (SEO); experience with AI search (AEO, GEO) is desired.
• Proficiency in short-form copywriting, with CRO instincts for advertisements and landing pages.
• Hands-on experience managing freelance writers, including sourcing, briefing, editing, and maintaining quality.
• Experience pitching bylines, placing contributed articles, and building relationships with publications.
• Ability to write about complex technology and services at an appropriate technical depth for different audiences.
• Based in London or Barcelona.
• Bachelor’s degree.

Nice To Haves

• Experience in language services, localization, SaaS, or enterprise technology.
• Hands-on experience using AI tools in content workflows, including research, drafting assistance, editing, or SEO optimization.
• Experience writing for multilingual markets.
• Experience with content performance analytics and using insights to shape content output.

Responsibilities

• Write long-form content about TransPerfect’s technology and service capabilities, with a heavy emphasis on GlobalLink.
• Write advertising copy, landing-page copy, and other short-form assets with conversion-rate optimization (CRO) considerations.
• Build and direct a bench of freelance writers, including sourcing, briefing, editing, and maintaining consistent quality.
• Develop content briefs, rigorously review drafts, and maintain a high quality bar for published work.
• Partner with the SEO team on content strategy aligned with SEO, AEO, and GEO goals.
• Pitch and secure bylines, contributed articles, and other earned media placements in relevant publications.
• Partner with product marketing to ensure technical accuracy and positioning.
• Partner with demand generation and performance marketing to create content for campaigns and pipeline.
• Partner with editorial and corporate communications teams on brand voice, standards, and alignment with the company’s broader press-facing narrative.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior