Content & Solutions Marketing Lead, Ads
About The Position
OpenAI is hiring a Content & Solutions Marketing Lead to define how it communicates the value of its advertising solutions to enterprise advertisers and agencies. The role develops narratives, content, customer proof, sales tools, and educational programs that help marketers understand the opportunity, make informed investment decisions, and achieve results. Reporting to the Head of Global Large Advertiser Marketing, this position leads enterprise advertising positioning and messaging, thought leadership, solutions storytelling, sales enablement, and customer education. It translates product capabilities, customer insights, and performance evidence into clear materials for marketing leaders, media decision-makers, and their supporting teams. The role partners closely with Sales, Communications, Product Marketing, and Customer Marketing to create a consistent story across the customer journey. It combines strategic leadership and hands-on storytelling with responsibility for building a scalable content operation.
Requirements
- 10+ years of experience in content marketing, solutions marketing, product marketing, ad sales marketing, or related roles.
- Track record of developing positioning, messaging, and content for enterprise buyers and complex commercial decisions.
- Strong understanding of digital advertising, advertiser objectives, agency workflows, and how marketers evaluate media investments.
- Exceptional writing, editing, and presentation skills, including the ability to translate complex products and data into clear, credible customer stories.
- Experience developing sales narratives and enablement materials in close partnership with enterprise sales teams.
- Experience turning customer insights and performance evidence into persuasive case studies, solutions content, or educational resources.
- Demonstrated ability to build repeatable content processes and maintain quality across multiple formats and channels.
- Strong cross-functional leadership and ability to align stakeholders around a shared narrative.
- Ability to operate in ambiguity, exercise sound judgment, and balance strategic leadership with hands-on content development.
Nice To Haves
- Experience in advertising technology, digital media, AI, or marketing an emerging platform or category.
- Experience establishing a narrative for a new business or changing how customers understand an existing category.
- Experience creating advertiser or agency education programs at scale.
- Experience developing executive thought leadership and research-led content.
- Experience adapting messaging and content across international markets.
- Familiarity with advertising measurement and interpretation of campaign performance data.
- Practical experience using AI to improve content research, development, localization, or knowledge access.
Responsibilities
- Develop audience-specific enterprise advertising positioning and messaging for advertisers and agencies, partnering with Product Marketing and Communications to ensure accuracy and consistency.
- Set editorial priorities, content formats, and distribution plans that address customer needs from awareness through evaluation, adoption, and growth.
- Translate advertising capabilities into customer use cases, business benefits, and practical guidance tailored to advertiser objectives and agency needs.
- Create thought leadership, executive presentations, research-based content, and other materials about the evolving role of AI in advertising.
- Partner with Customer Marketing, Sales, and measurement teams to identify customer results and develop case studies, testimonials, and supporting evidence.
- Own marketing content for advertiser and agency sales conversations, including pitch narratives, presentations, solution briefs, playbooks, and objection-handling materials.
- Develop scaled customer education content and programs, including webinars, video, guides, and learning resources.
- Build processes for briefing, content creation, review, localization, distribution, and maintenance to keep content accurate, accessible, and current.
- Partner with Strategy & Operations to assess content engagement, seller usage, customer learning, and contribution to adoption and commercial outcomes.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
