Industry & Experiential Marketing Lead, Ads
About The Position
OpenAI is hiring an Industry & Experiential Marketing Lead to build its presence and relationships across the global advertising industry. The role shapes engagement with industry organizations and influential marketing leaders through programs and experiences that build understanding, trust, and demand for OpenAI’s advertising solutions. Reporting to the Head of Global Large Advertiser Marketing, this leader will define the industry engagement strategy, develop strategic relationships, and lead OpenAI’s participation in important advertising-community moments. The remit includes industry partnerships, conferences, executive programs, experiential activations, and research and content developed with industry partners. The role works closely with Sales, Communications, Customer Marketing, and Content & Solutions Marketing, and partners with OpenAI’s centralized Events & Experiences team on production and delivery. It combines global strategy and function-building with hands-on leadership of the most important programs.
Requirements
- 10+ years of experience in B2B marketing, advertising industry marketing, experiential marketing, strategic partnerships, or related roles.
- Strong understanding of the advertising ecosystem, including enterprise advertisers, agencies, industry organizations, and factors that influence media investment.
- Track record of developing industry partnerships and delivering programs or experiences that advance customer relationships and business objectives.
- Experience leading complex programs with Sales, Communications, creative teams, event production teams, and external partners.
- Strong strategic and creative judgment, with the ability to translate business priorities into compelling programming and experiences.
- Excellent communication and relationship-building skills, including experience working with senior executives and external industry leaders.
- Ability to prioritize in a fast-moving environment, make decisions with incomplete information, and move between strategy and hands-on execution.
- Experience establishing success measures and using results to improve programs and guide investment.
Responsibilities
- Define the global industry engagement strategy, identifying organizations, communities, leaders, and moments that can advance advertiser understanding, credibility, and adoption.
- Build and lead relationships with advertising trade associations, professional communities, event organizers, and other industry partners, and develop joint programs that deliver value to OpenAI and the industry.
- Own and prioritize the advertising industry events portfolio, including conferences, sponsorships, speaking opportunities, and activations.
- Create executive gatherings, industry forums, roundtables, and other experiences that communicate OpenAI’s advertising story and deepen relationships with advertisers and agencies.
- Set program objectives, audience strategy, programming, creative briefs, and engagement plans, partnering with the centralized Events & Experiences team on production and delivery.
- Develop thought leadership partnerships and identify research, insights, and content opportunities with industry organizations and internal teams.
- Partner with Communications and senior leaders to identify relevant speaking opportunities, develop session concepts, and prepare executives.
- Connect engagement to commercial outcomes by working with Sales and Vertical Marketing on customer participation, meeting programs, and follow-up.
- Build and lead the function, manage external partners, and establish priorities, budgets, and ways of working.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
