Marketing Lead - Government Industry

Logitech•San Jose, TX

1d•Hybrid

About The Position

Logitech is seeking a seasoned, collaborative marketing professional to drive its expansion in the government industry vertical. The role leads global marketing efforts by applying a deep understanding of government IT decision-makers and channel partners, developing strategic marketing and communications plans, and collaborating across a global, matrixed organization to strengthen Logitech’s marketplace position. The Marketing Lead will create integrated strategies, campaigns, and programs to build awareness, generate demand, and nurture qualified government IT decision-maker leads. The role also develops audience insights and foundational marketing materials, directs the creation of compelling content, enables channel partners, builds industry partnerships, and monitors campaign performance to optimize investment and inform strategy. This is a full-time hybrid role open to candidates in the San Jose and Irvine, California; Dallas, Texas; and Doral/Miami, Florida metro areas. The successful candidate is expected to work in the office at least two or three days per week. The role requires approximately up to 20% travel for internal meetings and team events, industry conferences, and on-site events.

Requirements

Exceptional, proven relevant B2B vertical marketing experience in the technology sector.
Deep understanding of and experience marketing to government IT decision-maker buyers and channel partner audiences in U.S. and global markets.
Channel marketing experience.
Ability to collaborate and influence across functions and groups in a highly matrixed, growing organization, and with external agencies and partners.
Ability to translate insights into impact by building plans and identifying and executing high-impact ideas and tactics to achieve business objectives.
Excellent writing, editing, presentation, and public speaking skills.
Strong analytical skills.
Track record of delivering exceptional business results.
Bachelor’s degree or equivalent industry experience.

Responsibilities

Create marketing strategies, integrated campaigns, and programs to build awareness, drive demand, and nurture qualified government IT decision-maker leads, working with demand generation, product marketing, and communications colleagues.
Provide insights into IT decision-maker and influencer audiences, their buying processes and considerations, and government technology procurement regulations and trends; gather feedback from regional marketing and sales teams to inform plans.
Develop foundational marketing materials, including messaging, personas, competitive positioning, and customer journeys.
Develop and maintain compelling marketing content and collateral, such as white papers, product datasheets, digital ads, event presentations, and sales enablement materials, in partnership with content teams and external agencies.
Partner with channel marketing and sales enablement colleagues to develop co-marketing and enablement initiatives and resources for Logitech for Government solutions.
Collaborate with partnership marketing, communications, and business development colleagues to identify and engage alliance partners, industry organizations, and influencer communities.
Analyze campaign performance to measure impact, optimize spending, and shape strategy in collaboration with marketing analytics, demand generation, and channel marketing colleagues.