Industry Marketing Lead, Retail & eCommerce

Braze•Austin, TX

2d•$112,000 - $157,000•Hybrid

About The Position

The Industry Marketing Lead for Retail & Consumer Goods will own how Braze presents itself in the retail market and help grow its Retail business. This senior strategic partner works across Sales, Customer Success, Demand Generation, Product Management, Partnerships, and company leadership to set industry strategy, develop the retail narrative and positioning, lead product and package launches, create scalable field plays, and develop solutions for retail marketers’ challenges. The role includes defining market segments and priorities, using win/loss and field insights to refine positioning, and bringing retail-specific competitive context into messaging and sales plays. The lead will represent Braze with customers and at select industry events, return customer and field insights to internal teams, support strategic pursuits and executive business reviews, and develop customer and partner evidence. Success is measured through retail win rates, pipeline and bookings, deal velocity and size, adoption of launches and plays, seller certification, and public customer stories. In the first 90 days, the hire will learn about retail customers, sellers, and partners and lead retail messaging and partner storylines for Shoptalk. The position is based in the United States, with listed locations in Austin, New York City, San Francisco, and Chicago. The role is hybrid. U.S. compensation is expected to be $112,000–$157,000 per year, with OTE of $131,000–$187,000 per year, including bonus or commission. The role also qualifies for equity grants of restricted stock (RSUs).

Requirements

10 or more years in marketing, product marketing, or strategy roles, with significant time focused on retail and consumer goods, either at a retailer or serving retailers.
Track record of building industry or go-to-market strategies that drove pipeline and revenue, including positioning, messaging, launches, and sales enablement programs that measurably improved win rates.
Practical experience using AI-powered marketing tools and automation to improve personalization, experimentation, operational efficiency, and team productivity.
BA/BS degree required.
Knowledge of retail operations, including merchandising calendars, promotions and brand-building, loyalty, omnichannel and store-to-digital, and retail leadership KPIs.
Ability to explain complex technology, including AI, in clear language for executives.
Ability to build scalable plays and earn trust across Sales, Customer Success, Product Marketing, Partnerships, Events, and Content.
Experience using AI tools to research and build efficiently and ability to explain agentic, generative, and predictive AI concepts to customers.

Nice To Haves

Experience with marketing technology such as customer engagement platforms, customer data platforms, commerce platforms, or data clouds.
Strong executive presence.
Experience speaking at industry events.
MBA.

Responsibilities

Lead the development and execution of a marketing strategy tailored to the Retail & Consumer Goods industry.
Align Braze products and value propositions with industry marketing objectives and business outcomes in collaboration with revenue and product teams.
Develop go-to-market strategies for key Retail & Consumer Goods audiences using industry insights to drive platform adoption.
Define retail market segmentation and priorities, use win/loss and field insights to sharpen positioning, and contribute retail win/loss analysis and customer and market intelligence.
Develop and evolve Braze’s retail and consumer goods narrative, including narratives for key segments, and position Braze with CMOs, eCommerce and digital leaders, CRM and loyalty leads, and other C-suite leaders.
Lead retail product and package launches, including positioning and messaging, and connect new products to retail insights and use cases.
Partner with Competitive to incorporate retail-specific competitive context into positioning and co-build competitive takeaway plays.
Represent Braze with customers and at select retail industry events in partnership with Content and Events.
Bring field and customer insights to Product, Product Marketing, and leadership to help shape priorities.
Collaborate on enablement and education deliverables that build broader organizational knowledge of the retail industry.
Build a roadmap of scalable assets, including segment points of view, go-to-market plays, pitch narratives, and demo stories that sellers can tailor.
Support selected strategic pursuits and executive business reviews, using learnings to improve plays and content.
Shape retail messaging for major industry events and the holiday season with Events, Demand Generation, and Content teams.
Work with Customer Success, Sales, and Customer Marketing to identify, develop, and publish retail customer evidence, including case studies, quotes, speakers, and references.
Co-build joint retail plays with Partner PMMs and Partnerships across technology and services partners, and help bring partners into the Retail roadmap.

Benefits

Competitive compensation that may include equity.
Retirement and Employee Stock Purchase Plans.
Flexible paid time off.
Medical, dental, vision, life, and disability benefit plans.
Family services, including fertility benefits and equal paid parental leave.
Professional development through formal career pathing, learning platforms, and a yearly learning stipend.
Curated in-office employee experience designed to foster community, team connections, and innovation.
Opportunities to give back through an annual company-wide Volunteer Week and donation matching.
Employee Resource Groups.
Collaborative, transparent, and fun culture recognized as a Great Place to Work.