Industry Marketing Lead, Retail & eCommerce

Braze•Austin, TX

2d•Hybrid

About The Position

Braze is hiring an Industry Marketing Lead focused on Retail & Consumer Goods to define how the company positions and grows its business in the retail market. The role is a senior strategic partner to Sales, Customer Success, Demand Generation, Product Management, Partnerships, company leadership, and other marketing teams. It owns the retail industry strategy, narrative and positioning, product launches, field plays, and solutions addressing retail marketers’ challenges. The position develops go-to-market strategies and scalable content for retail audiences, aligns Braze’s products and value proposition with industry objectives, and uses customer, market, and competitive insight to refine strategy. It supports selected strategic opportunities and executive business reviews, helps create customer and partner proof, and represents Braze with customers and at selected industry events. Success is measured by retail win rates, pipeline and bookings, sales cycle length, deal size, adoption of launches and plays, seller certification, and new public retail customer stories. The first 90 days include learning about customers, sellers, and partners and leading retail messaging and partner storylines for Shoptalk.

Requirements

10 or more years in marketing, product marketing, or strategy roles, with significant experience focused on retail and consumer goods, either at a retailer or serving retailers.
Track record of building industry or go-to-market strategies that drove pipeline and revenue, including positioning, messaging, launches, and sales enablement programs that measurably improved win rates.
Practical experience using AI-powered marketing tools and automation to improve personalization, experimentation, operational efficiency, and team productivity.
Knowledge of retail and brand operations, including merchandising calendars, promotions and brand-building, loyalty, omnichannel, store-to-digital, and executive KPIs.
Ability to explain complex technology, including AI, in clear language for executives.
Ability to build scalable programs and plays that sellers can reuse.
Ability to build trust and collaborate across Sales, Customer Success, Product Marketing, Partnerships, Events, and Content, and to push back when appropriate.
Experience using AI tools to research and work efficiently, and ability to explain agentic, generative, and predictive AI concepts to customers.
Bachelor’s degree (BA/BS) required.
Willingness to travel or attend events is not specified.

Nice To Haves

Experience with marketing technology such as customer engagement platforms, customer data platforms, commerce platforms, or data clouds.
Strong executive presence.
Experience speaking at industry events.
MBA.

Responsibilities

Lead development and execution of a comprehensive marketing strategy for the Retail & Consumer Goods industry.
Collaborate with revenue and product teams to align Braze products and value propositions with industry-specific marketing objectives and business outcomes.
Develop go-to-market strategies for key retail audiences and determine which market segments to prioritize and where Braze can win.
Use win/loss analysis, field feedback, customer insight, and market intelligence to refine retail positioning.
Develop and evolve Braze’s retail and consumer goods narrative, including narratives for key segments and executive audiences.
Lead retail product and package launches, including positioning and messaging, supported by retail insights and use cases.
Partner with Competitive to incorporate retail-specific competitive context and develop competitive plays for the field.
Represent Braze with customers and at selected retail industry events in partnership with Content and Events.
Bring field and customer insight to Product, Product Marketing, and leadership to help shape priorities.
Collaborate on enablement and education materials that build organizational knowledge of the retail industry.
Create scalable assets and plays, including segment points of view, go-to-market plays, pitch narratives, and demo stories.
Support selected strategic pursuits and executive business reviews, and apply lessons learned to improve plays and content.
Coordinate retail messaging for major industry events and the holiday season with Events, Demand Generation, and Content.
Work with Customer Success, Sales, and Customer Marketing to develop and publish retail customer evidence, including case studies, quotes, speakers, and references.
Co-develop joint retail plays with Partner PMMs and Partnerships across technology and services partners, and help involve partners in the Retail roadmap.
Lead retail messaging and partner storylines for Shoptalk during the first 90 days.

Benefits

Competitive compensation that may include equity.
Retirement and Employee Stock Purchase Plans.
Flexible paid time off.
Medical, dental, vision, life, and disability benefit plans.
Fertility benefits and equal paid parental leave.
Professional development through formal career pathing, learning platforms, and a yearly learning stipend.
Curated in-office employee experience designed to foster community, team connections, and innovation.
Opportunities to give back through an annual company-wide Volunteer Week and donation matching.
Employee Resource Groups.
Hybrid ways of working.
Comprehensive Total Rewards package including restricted stock (RSU) equity grants.