Industry Marketing Lead, Retail & eCommerce

Braze•Chicago, IL

2d•Hybrid

About The Position

Braze is hiring an Industry Marketing Lead to own how the company positions and grows its Retail & Consumer Goods business. As a senior strategic partner to Sales, Customer Success, Demand Generation, Product Management, Partnerships, and company leadership, this role sets industry strategy, develops the retail narrative and positioning, leads product launches, creates scalable field plays, and develops solutions for retail marketers’ challenges. The role focuses on helping Braze win more retail deals and build a healthy, durable business by aligning products and value propositions with industry objectives, developing go-to-market strategies, and bringing customer and market insight into company priorities. The lead will build messaging for retail executives, support strategic pursuits and executive business reviews, and create customer and partner proof points. Success is measured by retail win rates, pipeline and bookings, sales cycle length and deal size, adoption of launches and plays, seller certification, and new public retail customer stories. In the first 90 days, the role will learn about retail customers, sellers, and partners and lead retail messaging and partner storylines for Shoptalk. The position is listed for the United States, with locations in Austin, New York City, San Francisco, and Chicago. Braze describes its work model as hybrid. U.S. base pay is expected to be $118,000–$165,500 per year, with expected on-target earnings of $138,000–$197,000 per year, including bonus or commission. The role also qualifies for restricted stock units and Braze’s Total Rewards package.

Requirements

10 or more years in marketing, product marketing, or strategy roles, with significant experience focused on retail and consumer goods, either at a retailer or serving retailers.
Track record of developing industry or go-to-market strategies that drove pipeline and revenue, including positioning, messaging, launches, and sales enablement programs that measurably improved win rates.
Practical experience using AI-powered marketing tools and automation to improve personalization, experimentation, operational efficiency, and team productivity.
Strong executive presence and ability to explain complex technology, including AI, in clear language for executives.
Knowledge of how retailers and brands operate, including merchandising calendars, promotions and brand-building, loyalty, omnichannel and store-to-digital, and business KPIs.
Ability to build trust and collaborate across Sales, Customer Success, Product Marketing, Partnerships, Events, and Content, and to challenge plans when needed.
Bachelor of Arts or Bachelor of Science degree required.

Nice To Haves

Experience with marketing technology such as customer engagement platforms, customer data platforms, commerce platforms, or data clouds.
Experience speaking at industry events.
MBA.

Responsibilities

Lead development and execution of a comprehensive marketing strategy for the Retail & Consumer Goods industry, aligning product value propositions with industry objectives and business outcomes.
Develop go-to-market strategies for retail audiences using industry insight to drive platform adoption; define market segments, priorities, and areas where Braze can win.
Use win/loss analysis, field insight, and customer and market intelligence to refine retail positioning.
Develop and evolve Braze’s retail and consumer goods narrative, including narratives for key segments, and position Braze for executives such as CMOs, eCommerce and digital leaders, CRM and loyalty leaders, and other C-suite leaders.
Lead retail product and package launches, including positioning and messaging, supported by retail insights and use cases.
Partner with Competitive to incorporate retail-specific competitive context and build competitive takeaway plays for the field.
Represent Braze with customers and at select retail industry events in partnership with Content and Events.
Bring field and customer insight to Product, Product Marketing, and leadership to help shape priorities.
Collaborate on enablement and education materials that build broader organizational knowledge of the retail industry.
Create a roadmap of scalable assets, including segment points of view, go-to-market plays, pitch narratives, and demo stories that sellers can tailor.
Support selected strategic pursuits and executive business reviews, and apply lessons learned to improve plays and content.
Shape retail messaging for major industry events and the holiday season with Events, Demand Generation, and Content teams.
Partner with Customer Success, Sales, and Customer Marketing to develop and publish retail customer evidence, including case studies, quotes, speakers, and references.
Co-develop joint retail plays with Partner Product Marketing Managers and Partnerships across technology and services partners, and help bring partners into the Retail roadmap.

Benefits

Competitive compensation that may include equity.
Retirement plan and Employee Stock Purchase Plan.
Flexible paid time off.
Medical, dental, vision, life, and disability benefit plans.
Fertility benefits and equal paid parental leave.
Professional development through formal career pathing, learning platforms, and a yearly learning stipend.
Curated in-office employee experience intended to foster community, team connections, and innovation.
Community giving opportunities, including an annual company-wide Volunteer Week and donation matching.
Employee Resource Groups.
Collaborative, transparent, and fun culture.