Industry Marketing Lead, Retail & eCommerce

Braze•New York City, NY

2d•Hybrid

About The Position

Braze is hiring an Industry Marketing Lead focused on Retail & Consumer Goods to own how the company positions and markets its customer engagement platform in the retail market. This senior strategic partner will work with Sales, Customer Success, Demand Generation, Product Management, Partnerships, company leadership, and other marketing teams to build Braze’s retail business. The role sets industry strategy and narrative, leads retail product launches, creates scalable field plays, and develops solutions addressing retail marketers’ challenges. The position includes defining priority retail segments and go-to-market approaches, refining positioning with customer and competitive insight, and developing messaging for executive audiences. The lead will connect product capabilities—including AI—to retail needs such as abandoned carts, peak-season pressure, loyalty, and post-purchase engagement. They will also represent Braze with customers and at selected industry events, bring market insight back to internal teams, support strategic pursuits, and develop customer and partner proof points. Success is measured through retail win rates, pipeline and bookings from retail plays, sales-cycle length and deal size, adoption of launches and plays, seller certification, and new public retail customer stories. In the first 90 days, the hire will learn from retail customers, sellers, and partners and lead retail messaging and partner storylines for Shoptalk. The role is based in the United States, with listed locations in Austin, New York City, San Francisco, and Chicago.

Requirements

10+ years in marketing, product marketing, or strategy roles, with significant time focused on retail and consumer goods, either at a retailer or serving retailers.
Track record of building industry or go-to-market strategies that drove pipeline and revenue, including positioning, messaging, launches, and sales enablement programs that measurably improved win rates.
Practical experience using AI-powered marketing tools and automation to improve personalization, experimentation, operational efficiency, and team productivity.
Knowledge of retail operations, including merchandising calendars, promotions and brand-building, loyalty, omnichannel and store-to-digital, and executive KPIs.
Ability to translate complex technology, including AI, into clear language for executive audiences.
Ability to create scalable programs and build trust across Sales, Customer Success, Product Marketing, Partnerships, Events, and Content.
Strong executive presence.
BA/BS degree required.

Nice To Haves

Experience with marketing technology such as customer engagement platforms, customer data platforms, commerce platforms, or data clouds.
MBA.
Experience speaking at industry events.

Responsibilities

Lead development and execution of a marketing strategy tailored to the Retail & Consumer Goods industry, aligning product value propositions with industry objectives and business outcomes.
Develop a go-to-market strategy for key Retail & Consumer Goods audiences and define market segments, priorities, and areas where Braze can win.
Use win/loss analysis, customer insight, field feedback, and market intelligence to refine retail positioning.
Develop and evolve Braze’s retail and consumer goods narrative, including narratives for key segments and executive audiences.
Lead retail product and package launches, including positioning and messaging, supported by relevant retail insights and use cases.
Partner with Competitive to incorporate retail-specific competitive context and build competitive takeaway plays.
Represent Braze with customers and at selected retail industry events, in partnership with Content and Events.
Bring field and customer insights to Product, Product Marketing, and leadership to inform priorities.
Collaborate on enablement and educational materials that build organizational understanding of the retail industry.
Create scalable assets and plays, including segment points of view, go-to-market plays, pitch narratives, and demo stories.
Support selected strategic pursuits and executive business reviews, using learnings to improve plays and content.
Shape retail messaging for major industry events and the holiday season with Events, Demand Generation, and Content.
Partner with Customer Success, Sales, and Customer Marketing to develop and publish retail customer evidence, including case studies, quotes, speakers, and references.
Co-build joint retail plays with partner product marketing managers and Partnerships across technology and services partners, and help integrate partners into the retail roadmap.
Learn about retail customers, sellers, and partners during the first 90 days and lead retail messaging and partner storylines for Shoptalk.
Use AI tools to research and build faster, and explain AI concepts such as agentic, generative, and predictive to customers.

Benefits

Competitive compensation, which may include equity.
Retirement and Employee Stock Purchase Plans.
Flexible paid time off.
Comprehensive medical, dental, vision, life, and disability benefit plans.
Fertility benefits and equal paid parental leave.
Professional development through formal career pathing, learning platforms, and a yearly learning stipend.
Curated in-office employee experience designed to foster community, team connections, and innovation.
Opportunities to give back, including an annual company-wide Volunteer Week and donation matching.
Employee Resource Groups.
Collaborative, transparent, and fun culture recognized as a Great Place to Work.