Industry Marketing Lead, Retail & eCommerce

Braze•Chicago, IL

2d•$118,000 - $165,500•Hybrid

About The Position

Braze is hiring an Industry Marketing Lead to build and grow its Retail & Consumer Goods business. The role owns how Braze presents itself in this market, including industry strategy, segmentation, positioning, narrative, go-to-market plans, product launches, sales plays, and customer and partner proof. As a senior strategic partner, the lead works across Sales, Customer Success, Demand Generation, Product Management, Partnerships, and other marketing teams to align Braze’s products and value proposition with industry needs and business outcomes. The position calls for a deep understanding of retail marketers’ challenges, retail operations, and the KPIs that matter to industry leaders. The successful candidate will develop executive-focused messaging, translate complex technology and AI concepts into accessible language, and create scalable content and enablement that sellers can adapt. They will also represent Braze with customers and at selected industry events, contribute market and field insights to internal teams, and help develop customer evidence and joint partner plays. Success is measured by retail win rates, pipeline and bookings generated through retail plays, sales cycle length and deal size, adoption of launches and plays, seller certification, and new public retail customer stories. During the first 90 days, the role will build relationships with retail customers, sellers, and partners, and lead retail messaging and partner storylines for Shoptalk.

Requirements

At least 10 years of experience in marketing, product marketing, or strategy roles, with significant time focused on retail and consumer goods, either at a retailer or serving retailers.
Track record of building industry or go-to-market strategies that drove pipeline and revenue, including positioning, messaging, launches, and sales enablement programs that measurably improved win rates.
Practical experience using AI-powered marketing tools and automation to improve personalization, experimentation, operational efficiency, and team productivity.
Bachelor’s degree (BA/BS) required.
Deep knowledge of retail and brand operations, including merchandising calendars, promotions versus brand-building, loyalty, omnichannel and store-to-digital, and industry KPIs.
Ability to translate complex technology, including AI, into clear language for CMO-level audiences.
Ability to build trust and collaborate across Sales, Customer Success, Product Marketing, Partnerships, Events, and Content, and to challenge ideas when appropriate.
Experience using AI tools to research and build efficiently, and ability to explain agentic, generative, and predictive AI concepts to customers.

Nice To Haves

Experience with marketing technology such as customer engagement platforms, customer data platforms, commerce platforms, or data clouds.
Strong executive presence.
Experience speaking at industry events.
MBA.

Responsibilities

Lead development and execution of a comprehensive marketing strategy for the Retail & Consumer Goods industry.
Collaborate with revenue and product teams to align Braze products and value propositions with industry-specific marketing objectives and business outcomes.
Develop go-to-market strategies for key Retail & Consumer Goods audiences, using industry insights to drive platform adoption.
Define retail market segmentation, priority segments, and areas where Braze can win; use win/loss, field, customer, and market intelligence to refine positioning.
Develop and evolve Braze’s retail and consumer goods narrative, including narratives for key segments.
Position Braze for executives including CMOs, eCommerce and digital leaders, CRM and loyalty leads, and other C-suite leaders.
Lead retail product and package launches, including positioning and messaging, and connect launches to retail insights and use cases.
Partner with Competitive to incorporate retail-specific competitive context and develop competitive takeaway plays.
Represent Braze with customers and at selected retail industry events in partnership with Content and Events.
Bring field and customer insights to Product, Product Marketing, and leadership to help shape priorities.
Collaborate on enablement and education materials that help the broader organization understand the Retail industry.
Build a roadmap of scalable assets for broad and targeted audiences, including segment points of view, go-to-market plays, pitch narratives, and demo stories.
Support selected strategic pursuits and executive business reviews, applying insights to improve plays and content.
Shape retail messaging for key calendar moments, including major industry events and the holiday season, with Events, Demand Generation, and Content teams.
Partner with Customer Success, Sales, and Customer Marketing to develop and publish retail customer evidence, including case studies, quotes, speakers, and references.
Co-build joint retail plays with Partner PMMs and Partnerships across technology and services partners, and help bring partners into the Retail roadmap.
Lead retail messaging and partner storylines for Shoptalk during the first 90 days.

Benefits

Competitive compensation that may include equity.
Retirement and Employee Stock Purchase Plans.
Flexible paid time off.
Comprehensive medical, dental, vision, life, and disability benefit plans.
Family services including fertility benefits and equal paid parental leave.
Professional development through formal career pathing, learning platforms, and a yearly learning stipend.
Curated in-office employee experience designed to foster community, team connections, and innovation.
Opportunities to give back through an annual company-wide Volunteer Week and donation matching.
Employee Resource Groups that provide supportive communities.
Collaborative, transparent, and fun culture recognized as a Great Place to Work.
Equity grants in the form of restricted stock units (RSUs).