Industry Marketing Lead, Retail & eCommerce

Braze•New York, NY

2d•$125,000 - $175,000•Hybrid

About The Position

Braze is hiring an Industry Marketing Lead to build its Retail & Consumer Goods business. The role owns how Braze is positioned in the retail market, from industry strategy and narrative to product launches, go-to-market programs, sales plays, and customer and partner evidence. The Lead serves as a senior strategic partner to Sales, Customer Success, Demand Generation, Product Management, Partnerships, company leadership, and other marketing teams, using industry knowledge and field insight to align Braze’s value proposition with retail business outcomes. The position focuses on helping Braze win retail deals and grow a durable business by addressing challenges such as abandoned carts, peak-season pressure, loyalty, and post-purchase engagement. Success is measured through retail win rates, pipeline and bookings from retail plays, sales cycle length, deal size, adoption of launches and plays, seller certification, and new public retail customer stories. In the first 90 days, the Lead will learn about Braze’s retail customers, sellers, and partners and lead retail messaging and partner storylines for Shoptalk. The role is based in the United States, with listed locations in Austin, New York City, San Francisco, and Chicago. The expected starting base pay range is $125,000–$175,000 per year, with expected on-target earnings of $146,000–$208,000 per year, including bonus or commission. Offers may vary based on location and job-related factors. The role also qualifies for restricted stock units and a benefits package. Braze describes its working approach as hybrid.

Requirements

10 or more years of experience in marketing, product marketing, or strategy roles, with significant focus on retail and consumer goods, either at a retailer or serving retailers.
Track record of developing industry or go-to-market strategies that drove pipeline and revenue, including positioning, messaging, launches, and sales enablement programs that measurably improved win rates.
Practical experience using AI-powered marketing tools and automation to improve personalization, experimentation, operational efficiency, and team productivity.
BA/BS degree required.
Knowledge of retail operations and priorities, including merchandising calendars, promotions versus brand-building, loyalty, omnichannel, store-to-digital, and executive KPIs.
Ability to translate complex technology, including AI, into clear language for executive audiences.
Ability to build scalable programs and assets that sellers can adapt and use.
Ability to build trust and collaborate across Sales, Customer Success, Product Marketing, Partnerships, Events, and Content, and to challenge approaches when needed.
Experience using AI tools for research and work, and ability to explain agentic, generative, and predictive AI concepts to customers.

Nice To Haves

Experience with marketing technology such as customer engagement platforms, customer data platforms, commerce platforms, or data clouds.
Strong executive presence.
Experience speaking at industry events.
MBA degree.

Responsibilities

Lead development and execution of a comprehensive marketing strategy for the Retail & Consumer Goods industry.
Work with revenue and product teams to align Braze products and value propositions with industry-specific objectives and business outcomes.
Develop go-to-market strategies for key retail and consumer goods audiences, using industry insights to drive platform adoption.
Define retail market segmentation and priorities, use win/loss and field insight to sharpen positioning, and contribute retail win/loss analysis and other market intelligence.
Develop and evolve Braze’s retail and consumer goods narrative, including narratives for key segments.
Position Braze for executives including CMOs, eCommerce and digital leaders, CRM and loyalty leads, and other C-suite leaders.
Lead retail product and package launches, including positioning and messaging, and connect launches to retail insights and use cases.
Partner with Competitive to incorporate retail-specific competitive context into positioning and co-create competitive takeaway plays.
Represent Braze with customers and at selected retail industry events in partnership with Content and Events.
Bring field and customer insights to Product, Product Marketing, and leadership to help shape priorities.
Collaborate on enablement and education materials that teach the broader organization about the retail industry.
Create a roadmap of scalable assets for broad and targeted audiences, including segment points of view, go-to-market plays, pitch narratives, and demo stories.
Support selected strategic pursuits and executive business reviews, applying learnings to improve plays and content.
Coordinate retail messaging for major industry events and the holiday season with Events, Demand Generation, and Content teams.
Partner with Customer Success, Sales, and Customer Marketing to develop and publish retail customer evidence, including case studies, quotes, speakers, and references.
Co-create joint retail plays with Partner PMMs and Partnerships across technology and services partners, and help involve partners in the Retail roadmap.

Benefits

Competitive compensation that may include equity; the role qualifies for restricted stock units.
Retirement plans and Employee Stock Purchase Plans.
Flexible paid time off.
Medical, dental, vision, life, and disability benefit plans.
Fertility benefits and equal paid parental leave.
Professional development through formal career pathing, learning platforms, and a yearly learning stipend.
Curated in-office employee experience designed to foster community, team connections, and innovation.
Annual company-wide Volunteer Week and donation matching.
Employee Resource Groups.
Hybrid ways of working.