Industry Marketing Lead, Retail & eCommerce

Braze•San Francisco, CA

2d•$125,000 - $175,000•Hybrid

About The Position

Braze is hiring an Industry Marketing Lead to build and grow its Retail & Consumer Goods business. This senior strategic partner will define how Braze presents itself in the retail market, develop the industry strategy and narrative, lead retail product and package launches, and create scalable go-to-market plays and solutions for retail marketers. The role works cross-functionally with Sales, Customer Success, Demand Generation, Product Management, Partnerships, Product Marketing, Events, Content, and company leadership. The successful candidate will use retail industry knowledge and customer and field insights to shape market segmentation, positioning, product priorities, competitive messaging, seller enablement, and customer evidence. The role also supports selected strategic pursuits and executive business reviews, develops joint plays with technology and services partners, and represents Braze with customers and at selected industry events. Success is measured by retail win rates, pipeline and bookings, sales cycle length and deal size, adoption of retail launches and plays, seller certification, and new public customer stories. In the first 90 days, the hire will learn about Braze’s retail customers, sellers, and partners and lead retail messaging and partner storylines for Shoptalk.

Requirements

10 or more years of experience in marketing, product marketing, or strategy roles, with significant focus on retail and consumer goods, either at a retailer or serving retailers.
Track record of building industry or go-to-market strategies that drove pipeline and revenue, including positioning, messaging, launches, and sales enablement programs that measurably improved win rates.
Practical experience using AI-powered marketing tools and automation to improve personalization, experimentation, operational efficiency, and team productivity.
Strong knowledge of retail and brand operations, including merchandising calendars, promotions and brand-building, loyalty, omnichannel, store-to-digital, and relevant executive KPIs.
Ability to explain complex technology, including AI, in clear language for executives.
Ability to build scalable programs and plays used across a sales organization.
Ability to build trust and collaborate across Sales, Customer Success, Product Marketing, Partnerships, Events, and Content, and to raise concerns when needed.
Bachelor of Arts or Bachelor of Science degree required.

Nice To Haves

Experience with marketing technology, such as customer engagement platforms, customer data platforms, commerce platforms, or data clouds.
Strong executive presence.
Experience speaking at industry events.
MBA.

Responsibilities

Lead development and execution of a comprehensive marketing strategy for the Retail & Consumer Goods industry.
Collaborate with revenue and product teams to align Braze products and value propositions with industry-specific objectives and business outcomes.
Develop go-to-market strategies for key Retail & Consumer Goods audiences, using industry insights to drive platform adoption.
Define retail market segmentation, priority segments, and areas where Braze can win; use win/loss and field insight to refine positioning.
Develop and evolve Braze’s retail and consumer goods narrative, including narratives for key segments.
Position Braze for executives including CMOs, eCommerce and digital leaders, CRM and loyalty leads, and other C-suite leaders.
Lead retail product and package launches, including positioning, messaging, insights, and use cases that address retail challenges.
Partner with Competitive to incorporate retail-specific competitive context into positioning and build competitive takeaway plays.
Represent Braze with customers and at selected retail industry moments in partnership with Content and Events.
Bring customer and field insights to Product, Product Marketing, and leadership to help shape priorities.
Collaborate on enablement and education deliverables that build organization-wide understanding of the retail industry.
Develop scalable assets for broad and targeted audiences, including segment points of view, go-to-market plays, pitch narratives, and demo stories.
Support selected strategic pursuits and executive business reviews, applying lessons learned to improve plays and content.
Shape retail messaging for major industry events and the holiday season with Events, Demand Generation, and Content teams.
Work with Customer Success, Sales, and Customer Marketing to develop and publish retail customer evidence, including case studies, quotes, speakers, and references.
Co-build joint retail plays with Partner PMMs and Partnerships across technology and services partners, and help bring partners into the Retail roadmap.

Benefits

Competitive compensation that may include equity.
Retirement and Employee Stock Purchase Plans.
Flexible paid time off.
Comprehensive medical, dental, vision, life, and disability benefit plans.
Family services, including fertility benefits and equal paid parental leave.
Professional development through formal career pathing, learning platforms, and a yearly learning stipend.
Curated in-office employee experience designed to foster community, team connections, and innovation.
Opportunities to give back through an annual company-wide Volunteer Week and donation matching.
Employee Resource Groups.
Collaborative, transparent, and fun culture recognized as a Great Place to Work.
Equity grants of restricted stock (RSUs).