Experiential Marketing Lead, Global Experiences

Meta•Washington, DC

1d•$152,000 - $213,000

About The Position

Meta is seeking an experienced experiential marketer to join its Global Experiential + Industry Marketing team. The role focuses on leading, developing, and executing immersive physical and digital brand experiences for audiences including Consumer, Policy, Advertising, Small Business, and Creators. The position leads strategy and execution in support of Meta’s priorities, with an understanding of established and emerging technologies and products. It delivers experiences designed to drive engagement and showcase Meta’s brand, innovative products, and their ability to connect people in meaningful ways. The role requires expertise in relevant experiences and partnerships, experiential marketing and strategy, leadership, and industry relationships. It includes frequent travel, which may be up to 50%.

Requirements

10+ years of marketing experience, focused on experiential marketing and events.
Demonstrated experience producing successful large-scale events and experiential activations.
Experience developing and producing innovative hybrid, multi-channel experiences.
Proven experience aligning and driving cross-functional teams toward goals and objectives.
Direct experience managing business-to-consumer or business-to-business experiential programs.
Experience presenting to and influencing executive stakeholders, and interfacing with all levels through communications and presentations.
Problem-solving skills, strategic thinking, and demonstrated leadership skills.

Nice To Haves

Experience in the advertising, tech, marketing, or media industry.
A network of agency, partner, and vendor relationships.
Experience adhering to and implementing responsible, ethical AI practices, such as risk assessment, bias mitigation, and quality and accuracy reviews.
Ongoing AI skill development, such as prompt/context engineering and agent orchestration, and staying current with emerging AI technologies.
Ability to integrate AI tools to optimize or redesign workflows and drive measurable impact, such as efficiency gains or quality improvements.

Responsibilities

Own and develop experiential marketing strategies for global events and activations, delivering against key performance indicators with measurable results.
Lead and drive nuanced cross-functional projects, events, and experiences.
Partner with production agencies, creative agencies, and industry partners to bring strategic concepts to life.
Drive 360-degree experiential marketing strategies aligned with Meta’s priorities and goals.
Work with the Decision Science team to define and report measurement metrics.
Manage marketing and experiential budgets in collaboration with finance and planning partners.
Lead long-range planning, identify new opportunities, and select and manage partners, vendors, contractors, and other resources to achieve business objectives while staying on budget.