Creative Lead, Experiential Marketing
About The Position
The Zendesk Creative Team brings Zendesk to life through high-impact brand moments aligned with the company’s voice, look, and feel. The Creative Lead for Experiential Marketing enhances Zendesk’s creative platform across digital and in-person experiences, using imagination, innovation, and storytelling to create engaging interactions that support the brand and business goals. The role is part of Creative Leadership and works closely with Experiential Marketing, the Creative Studio, Communications, and executive leadership. It combines strategic leadership with hands-on creative work to shape immersive experiences and the ways people interact with the Zendesk brand.
Requirements
- Strong expertise in event branding focused on customer experience.
- Understanding of production processes.
- Experience with brand activations and attendee engagement.
- Experience with cross-functional group facilitation, creative ideation, executive engagement, and strategic concept development.
- Strong business acumen, including financial literacy, executive presence, and project management.
- Customer-obsession, entrepreneurial spirit, persistence, bias toward action, and a well-rounded skill set.
- Ability to translate complex business problems into inspiring creative opportunities.
- Ability to provide clear creative direction and feedback to internal creative teams and agency partners.
- Willingness to travel to site visits and/or on-site events.
- Ability to work effectively across time zones.
- Experience using generative AI tools as part of the creative process.
- Proficiency in Adobe, Figma, and Google apps.
Responsibilities
- Own the design system for Zendesk’s event architecture.
- Define and steward scalable visual principles, templates, and components across event types and channels.
- Translate brand strategy and event objectives into connected experiences across presentations, livestreams, and in-person environments.
- Set guidance and quality standards so internal teams and agency partners can apply the system consistently while making each event distinct.
- Lead creative direction for flagship events including Relate, Showcase, and AI Summit.
- Bring storytelling to life across the attendee journey, including demand generation, registration, and in-person and digital experiences.
- Partner with the Experiential Marketing team and external agencies from concept through execution to maintain a high creative standard.
- Build partnerships across Creative, Experiential Marketing, agencies, Communications, executive leaders, and business stakeholders to align work around shared event goals.
- Foster candor, respect, psychological safety, and constructive critique.
- Guide and mentor creative partners, share best practices, and help the broader team deliver its best work.
Benefits
- The position may be eligible for bonus, benefits, or related incentives.
- Hybrid work arrangement that provides flexibility to work remotely for part of the week.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
