Experiential Marketing Manager

MetaMask
•$101,000 - $141,000•Remote

About The Position

MetaMask is seeking an Experiential Marketing Manager to produce real-world experiences connecting traders, creators, partners, and builders with MetaMask. The role is part of the Experiential & Global Events team within MetaMask’s Creative Studio and reports to the Director of Experiential Marketing. The team develops and produces experiences across global conferences, community events, VIP experiences, co-branded activations, and other formats, with activity across APAC, the US, Europe, and LATAM. The manager leads events from brief through on-site execution and post-event recap, working with internal and external teams and production agency partners. The role focuses on experiences for active users, co-branded work with brands and creators, and community events for builders. Formats include live trading competitions, viewing events, product launches, and private experiences for VIP traders and creator partners. This is a remote-friendly role for someone based in the US or EU, with international travel of up to 20% of the year, typically one to two weeks per quarter across several markets. Applicants based in France, Italy, or Germany cannot be considered.

Requirements

  • At least 5 years of experience in event production, experiential marketing, or brand activations; experience in fintech, crypto, consumer technology, esports, or entertainment is ideal.
  • Experience producing large-format or competitive live events, such as tournaments, launches, or live viewing events.
  • Track record of delivering multi-city or international events on time and within budget.
  • Experience managing agencies and vendors and negotiating contracts under tight deadlines.
  • Experience producing premium or invite-only experiences for high-value guests.
  • Strong initiative and ability to remain steady when plans change.
  • Strategic and creative judgment, including connecting events to product or business goals and improving concepts with ideas.
  • Systems mindset and ability to turn one-off events into repeatable processes.
  • Clear, confident communication with stakeholders at all levels, including senior leadership.
  • Based in the US or EU and willing to travel internationally up to 20% of the year, typically one to two weeks per quarter across several markets.
  • Curiosity about money, markets, and how people trade, save, and spend; finance experience is not required.
  • Applicants based in France, Italy, or Germany are not eligible for consideration.
  • May be required to submit to background and identity verification checks, including employment, education, and criminal record checks.

Nice To Haves

  • Experience producing crypto events for digital asset audiences or at global conferences such as Token2049, Korea Blockchain Week, EthCC, or Devcon.
  • Experience sourcing or managing event co-hosts and sponsors.
  • Relationships with brands, creators, or communities that could become MetaMask partners.
  • An existing network of production vendors, agencies, and venues across multiple regions.
  • Familiarity with Notion, Slack, and Luma.

Responsibilities

  • Produce events end to end, including venues, run of show, fabrication, audiovisual needs, food and beverage, and staffing, in partnership with production agencies.
  • Manage timelines, workback plans, and budgets for multiple concurrent events across regions.
  • Source, negotiate with, and manage agencies, venues, and vendors across APAC, the US, Europe, and LATAM.
  • Manage registration and guests, including guest lists, approvals, VIP access, and arrivals.
  • Develop event and panel programming, including formats, session flow, and speaker coordination.
  • Maintain operational documents, trackers, internal staffing plans, and on-site communications during conference weeks.
  • Build repeatable event playbooks and use AI tools to improve efficiency.
  • Partner with product, marketing, business development, and other cross-functional teams to turn briefs into event plans with clear audiences, objectives, and success metrics tied to product and business goals.
  • Help develop and refine concepts with the creative team; contribute ideas on formats, venues, and cultural trends, and collaborate with designers and copywriters on decks and creative deliverables.
  • Coordinate with content capture teams to create strong event stories and shareable content.
  • Track post-event results, including attendance, registration data, social reach, and sentiment, and write recaps identifying successes and changes for future events.
  • Over time, help source and manage co-hosts and sponsors for MetaMask’s owned event franchises.
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