Content Marketing Lead

Amplitude • San Francisco, CA

10h

About The Position

Amplitude is seeking a Content Lead to shape the company’s story as it builds an AI analytics platform. This player-coach role combines leadership of content strategy and the team with hands-on work in narrative development, editorial direction, writing, editing, and content creation across channels. The role takes a distribution-first approach, starting with the audiences Amplitude needs to reach and the ideas they should take away, then determining the most effective formats, channels, and collaborators. It includes expanding into newsletters, podcasts, creators, and communities, and developing external relationships to co-create and distribute content.

The Content Lead will partner with Product Marketing, Brand, Demand Generation, Sales, Product, and company leaders to make complex subjects—including analytics, AI, and digital products—clear and compelling. The role calls for raising the creative bar, moving quickly, and building a modern content engine that combines strong storytelling with AI-native workflows. The position also involves making focused investment decisions about content priorities and experiments.

Amplitude offers competitive pay and benefits intended to support employee health and well-being. The company describes itself as a global, fast-growing team with offices in multiple countries.

Requirements

• At least 8 years of experience in content, editorial, content marketing, brand storytelling, or a related field; B2B technology or SaaS experience is preferred.
• Experience leading, managing, or mentoring content professionals, with a record of developing talent and improving work quality.
• Demonstrated experience building distribution through channels not owned by the company, such as media partnerships, creator or newsletter collaborations, or communities.
• A portfolio demonstrating exceptional writing, editing, and storytelling across multiple formats and audiences.
• Experience partnering with senior stakeholders and cross-functional teams to develop content strategies and bring complex ideas to market.
• A track record of owning content from strategy through execution and measurement, and connecting storytelling to business outcomes.
• Strong editing and storytelling skills and a clear point of view on memorable, useful, differentiated B2B content.
• Ability to move between strategic planning and hands-on execution, including drafting or editing content.
• Ability to make complex technology, AI, analytics, or product concepts accessible and compelling to different audiences.
• Curiosity about AI and active experimentation with AI-native content workflows and tools, paired with sound editorial judgment, taste, original thinking, and a human point of view.

Nice To Haves

• Experience in B2B technology or SaaS.
• Strong instincts for identifying and engaging newsletters, podcasts, and creators that can reach target audiences.

Responsibilities

• Set content strategy and editorial direction across key channels and audiences, including stories, themes, formats, and points of view that strengthen the brand and support business goals.
• Lead and develop the content team through direction, feedback, and mentorship while remaining hands-on with high-priority projects.
• Own distribution planning by working backward from audiences and messages to select formats, channels, and partners.
• Build Amplitude’s presence in newsletters, podcasts, creator collaborations, and communities, developing repeatable distribution approaches.
• Create and lead external content partnerships with publishers, operators, creators, and other companies to co-create and co-distribute content.
• Create and elevate content including thought leadership, executive content, customer stories, campaign content, and social content.
• Partner with Product Marketing, Brand, Demand Generation, Sales, Product, and executives to turn customer insights, product innovation, and market trends into stories that drive awareness and engagement.
• Build a scalable content engine using AI and emerging tools while maintaining originality, accuracy, brand voice, and editorial quality.
• Prioritize content investments, determine which initiatives to stop, and define experiments where outcomes are uncertain.
• Own content from strategy through execution and measurement, connecting storytelling to business outcomes.

Benefits

• Medical, dental, and vision insurance, with 100% employer-paid premiums for employees on select plans.
• 401(k) retirement plan with an employer match of up to 1% of eligible pay per pay period, up to $2,000 annually.
• Flexible time off and paid holidays.
• Monthly wellness stipends.
• Monthly commuter transit and parking stipends.
• Quarterly learning and development stipends.
• New-hire home office equipment stipend.
• 12 weeks of paid parental leave.
• Fertility, adoption, and surrogacy support through Carrot.
• Back-up child care support.
• No-cost employee access to Modern Health coaching and therapy sessions.
• Employee Stock Purchase Program (ESPP).
• Mentorship programs, management training, and wellness initiatives.
• Charitable giving grant and paid volunteer time off for every employee.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed