Lead, SMC GTM Architect

Snap Inc.•Los Angeles, CA

1d•$133,000 - $235,000•Onsite

About The Position

Snap Inc. is a technology company whose products include Snapchat, Specs Inc., Bitmoji, Saturn, and other digital services. The SMC GTM Architect team drives growth across Snap’s long-tail small-customer business by supporting the advertiser lifecycle, including acquisition, activation, retention, and growth. It turns platforms and models built by Snap’s Enterprise and Monetization Product and Engineering teams into repeatable go-to-market workflows for long-tail advertisers. The Lead, SMC GTM Architect is an individual-contributor role serving as the executional engine of the team. The role conceptualizes, builds, and ships systems across product, engineering, and sales to support small-customer advertiser growth and deliver measurable business outcomes. It requires technical fluency, business acumen, complex judgment, and the ability to work independently. Snap follows a “default together” approach, expecting team members to work in an office four or more days per week. The role is eligible for equity in the form of RSUs. U.S. base salary ranges vary by pay zone: Zone A (CA, WA, NYC), $157,000–$235,000 annually; Zone B, $149,000–$223,000 annually; and Zone C, $133,000–$200,000 annually.

Requirements

Track record of building and shipping systems that drove measurable business impact.
Understanding of digital advertising, including campaign setup, bidding, optimization, measurement, and the advertiser journey from acquisition through retention.
Ability to translate technical capabilities into measurable revenue, productivity, or cost improvements.
Strong technical foundation in Python, SQL, or related languages, with hands-on experience building systems integrated with CRM, BigQuery, GCP, and Ads APIs.
Knowledge of LLMs, RAG architectures, prompt engineering, evaluation frameworks, and model lifecycle management.
Experience with development tools such as Claude, Cursor, and Google ADK.
Customer-focused approach to solving real problems with practical, well-designed solutions.
Hands-on operating style, ability to move quickly and simplify complexity, and willingness to stay close to the work.
High standards for individual and team work and shipped products, with a strong drive to learn and improve.
Builder mindset with rigor around testing, observability, data hygiene, and iteration cycles.
BS/BA degree in Analytics, Computer Science, or a related field, or equivalent experience.
8+ years of experience designing and deploying automation systems, preferably in a GTM context.
Experience building and shipping production applications or working prototypes.
Experience with Python, SQL, or equivalent tools and technologies.
Experience operating in high-growth, fast-paced environments.

Responsibilities

Own specific segments or workflows within the full-funnel strategy for long-tail advertisers and lead projects end-to-end.
Build and ship systems integrating CRM, BigQuery, Ads APIs, and other data platforms to provide unified account context and cross-system coordination.
Build personalization workflows that deliver product recommendations, optimizations, and triggers to advertisers at the right time.
Develop multi-channel outreach across in-product, email, and partner surfaces while balancing advertiser experience and measurable impact.
Combine behavioral, contextual, and performance data to support personalization, targeting, and decision-making.
Improve operational excellence through automation, reusable tools and APIs, reduced manual work, and faster decision-making.
Identify efficiencies and connections across initiatives, raise concerns proactively, and prioritize tradeoffs with limited leadership guidance.
Build cross-functional relationships across Sales, Revenue/Advertiser Growth, Business Intelligence, Finance, Product, and Engineering to align on use cases, KPIs, and business impact.
Mentor peers, contribute to team-wide standards and best practices, and help shape team culture.
Communicate progress, tradeoffs, and outcomes clearly and concisely to leadership and stakeholders.