Senior GTM AI Architect

Invoca•Los Angeles, CA

5d•$130,000 - $165,000•Remote

About The Position

As Senior GTM AI Architect, you will own the data that powers Invoca’s go-to-market engine. You will transform fragmented data across platforms into a clean, trusted master dataset, applying expertise in enrichment and data architecture and working around the limitations of data providers and GTM tools. Reporting to the Sr. Director of Revenue Systems, Data & AI, you will partner with Sales, Marketing, Customer Success, and the Salesforce team to ensure the CRM, connected tools, and AI agents rely on trustworthy data. Invoca’s Revenue Operations team is a cross-functional group that works with Sales, Marketing, and Customer Success to streamline processes, implement systems, and improve efficiency. The role is remote-first and open to candidates based within approximately a two-hour drive of the listed U.S. metro areas. Occasional business travel may be required. The base salary range is $130,000–$165,000. Bonus and/or commission eligibility may apply, and all employees are invited to participate in the company’s stock option program. Actual compensation depends on factors including experience, skills, and location.

Requirements

At least 5 years of experience in GTM data, revenue operations, or data operations roles in B2B SaaS.
Deep, hands-on experience enriching data at scale and working with complex data structures.
Expert-level ZoomInfo experience, including knowledge of its limitations and ways to work around them.
Hands-on experience building waterfall enrichment in Clay.
Experience using AI to clean, fix, and enrich datasets.
Proven ability to turn broken data structures into clean, governed ones.
Experience with entity resolution, matching, and deduplication across multiple data sources.
Understanding of data lakes and data warehouses and how they support a master dataset.
Experience using conversation intelligence data, such as Gong or similar, to enrich CRM records.
Advanced Salesforce data management experience using Data Loader, DemandTools, or similar.
Strong SQL/SOQL and reporting skills.
Clear communication with technical and non-technical stakeholders.
Strong ownership and comfort working in a fast-paced environment.
Candidates must be based within approximately a two-hour drive of one of the specified U.S. areas: Greater Los Angeles Area (including Santa Barbara and San Diego), SF Bay Area, Denver Metro, Austin Metro, Chicago Metro, Greater NYC Area, or Seattle Metro.

Nice To Haves

Salesforce Admin Certification.
Curiosity about AI and how clean data enables agents and automation.

Responsibilities

Diagnose broken account hierarchies, duplicate records, and inconsistent fields, then design and execute a clean, scalable data structure.
Define source-of-truth rules and maintain a golden record for accounts and contacts across Salesforce and connected systems.
Resolve identities across ZoomInfo, Clay, Gong, Marketo, Demandbase, Salesforce, and other sources.
Optimize ZoomInfo use despite product limitations, including tracking contacts as they change companies and keeping records current.
Design large-scale enrichment routines, match logic, waterfalls, and refresh cadence using ZoomInfo, Clay, and other providers.
Use AI tools and agents to repair records, standardize fields, and fill data gaps at scale.
Use Gong data to fill gaps in Salesforce contacts, roles, buying groups, and opportunity details.
Partner on the role of the data lake and data warehouse in the GTM stack and the flows between them, Salesforce, and other tools.
Lead large data loads, merges, mass updates, and list builds for campaigns and territory changes.
Administer and optimize ZoomInfo, Cognism, and Clay, including configuration, credit usage, match rates, and Salesforce integration health.
Structure the data that AI agents and automations rely on, including account signals, ICP inputs, and scoring inputs.
Track data coverage, accuracy, and freshness, and report progress using clear metrics.

Benefits

Medical, dental, and vision coverage beginning on the first day of employment for U.S.-based teammates.
Mental wellbeing support and an Employee Assistance Program (EAP).
Wellness subsidy reimbursable toward gym memberships, fitness classes, and similar expenses.
Flexible paid time off.
20 U.S. paid holidays, including a winter break.
Up to 12 weeks of 100% paid leave for baby bonding, adoption, and caring for family members.
Up to 12 weeks of 100% paid medical leave for childbirth and medical needs.
Access to enterprise-grade AI tools, including leading LLMs and agentic AI workflow solutions.
Up to $1,000 per fiscal year for professional development, learning, certifications, and conferences.
401(k) plan through Fidelity with company matching up to 4%.
Company-wide and team recognition programs, including President’s Club and quarterly and departmental awards.
Sabbatical after seven years of service.
Stock option program for all employees.
Bonus and/or commission eligibility, where applicable.