Sr. Specialist, SMC GTM Architect

Snap Inc.•Los Angeles, CA

1d•$121,000 - $214,000•Onsite

About The Position

Snap Inc. is a technology company whose products include Snapchat, Specs Inc., Bitmoji, Saturn, and other digital services. The SMC GTM Architect team drives growth across Snap’s long-tail small-customer business, supporting the advertiser lifecycle from acquisition and activation through retention and growth. The team applies technical tools, scaled outreach, lifecycle marketing, funnel optimization, and experimentation to create cost savings and incremental revenue. As an individual contributor and executional engine of the team, the Sr. Specialist will conceptualize, lead, and ship systems that support small-customer advertiser growth. The role works end-to-end across product, engineering, and sales to deliver measurable business outcomes, requiring technical fluency, business acumen, sound judgment, and independent execution. Snap follows a “default together” approach, with team members expected to work in an office four or more days per week. The role is eligible for equity in the form of RSUs. U.S. base salary ranges vary by pay zone: Zone A (CA, WA, NYC), $142,000–$214,000 annually; Zone B, $135,000–$203,000 annually; and Zone C, $121,000–$182,000 annually.

Requirements

Track record of building and shipping systems that produced measurable business impact.
Understanding of digital advertising, including campaign setup, bidding, optimization, measurement, and the advertiser journey from acquisition through retention.
Strong technical foundation in Python, SQL, or related languages, with hands-on experience building systems integrated with CRM, BigQuery, GCP, and Ads APIs.
Bachelor’s degree in Analytics, Computer Science, or a related field, or equivalent experience.
At least 5 years of experience designing and deploying automation systems, preferably in a go-to-market context.
Experience building and shipping production applications or working prototypes.
Experience with Python, SQL, or equivalent tools and technologies.
Experience operating in high-growth, fast-paced environments.
Practical, customer-focused problem solving; ability to move quickly, simplify complexity, and stay hands-on.
High standards for work and shipped products, with a strong commitment to learning and improvement.
Builder mindset with rigor around testing, observability, data hygiene, and iteration.

Nice To Haves

Knowledge of LLMs, RAG architectures, prompt engineering, evaluation frameworks, and model lifecycle management.
Experience with development tools such as Claude, Cursor, and Google ADK.

Responsibilities

Own segments or workflows within the full-funnel strategy for long-tail advertisers and lead projects end-to-end.
Build and ship systems integrating CRM, BigQuery, Ads APIs, and other data platforms to provide unified account context and cross-system coordination.
Create personalization workflows that deliver relevant product recommendations, optimizations, and triggers to advertisers at the appropriate time.
Develop outreach across in-product, email, and partner surfaces while balancing advertiser experience and measurable impact.
Combine behavioral, contextual, and performance data to support personalization, targeting, and decision-making.
Improve operational efficiency through automation, reusable tools and APIs, reduced manual work, and faster decision-making.
Identify efficiencies and connections across initiatives, raise concerns proactively, and prioritize tradeoffs with limited leadership guidance.
Communicate progress, tradeoffs, and outcomes clearly and concisely to leadership and stakeholders.