Senior GTM AI Architect

Invoca•San Francisco, CA

20h•Remote

About The Position

Invoca is hiring a Senior GTM AI Architect to own the data that powers its go-to-market engine. The role focuses on turning fragmented data across platforms into a clean, trusted master dataset, and ensuring CRM systems, GTM tools, and AI agents are powered by reliable data. The position is part of the Revenue Operations team and partners with Sales, Marketing, Customer Success, and the Salesforce team. It reports to the Sr. Director of Revenue Systems, Data & AI. This is a remote-first role open to candidates based within approximately a two-hour drive of specified U.S. metro areas. Occasional business travel may be required. The base salary range is $130,000–$165,000, with bonus and/or commission eligibility where applicable and participation in the company stock option program. Actual compensation depends on factors including experience, skills, and location.

Requirements

At least 5 years of experience in GTM data, revenue operations, or data operations roles in B2B SaaS.
Deep, hands-on experience enriching data at scale and working with complex data structures.
Expert-level ZoomInfo experience, including knowledge of its limitations and practical workarounds.
Hands-on experience building waterfall enrichment in Clay.
Experience using AI to clean, fix, and enrich datasets.
A proven track record of transforming broken data structures into clean, governed structures.
Experience with entity resolution, matching, and deduplication across multiple data sources.
Understanding of data lake and data warehouse concepts and how they support a master dataset.
Experience using conversation intelligence data, such as Gong or similar tools, to enrich CRM records.
Advanced Salesforce data-management experience with Data Loader, DemandTools, or similar tools.
Strong SQL/SOQL and reporting skills.
Clear communication with technical and non-technical stakeholders.
Strong ownership and comfort working in a fast-paced environment.
Must be based within approximately a two-hour drive of one of the listed U.S. areas: Greater Los Angeles Area (including Santa Barbara and San Diego), SF Bay Area, Denver Metro, Austin Metro, Chicago Metro, Greater NYC Area, or Seattle Metro.

Nice To Haves

Salesforce Admin Certification.
Curiosity about AI and how clean data enables agents and automation.

Responsibilities

Diagnose broken account hierarchies, duplicate records, and inconsistent fields, then design and execute scalable data-structure improvements.
Define source-of-truth rules and maintain golden records for accounts and contacts across Salesforce and connected systems.
Resolve identities across ZoomInfo, Clay, Gong, Marketo, Demandbase, Salesforce, and other sources.
Optimize ZoomInfo use despite product limitations, including tracking contacts as they change companies and keeping records current.
Design and run enrichment routines, match logic, waterfalls, and refresh schedules using ZoomInfo, Clay, and other providers.
Use AI tools and agents to repair records, standardize fields, and fill data gaps at scale.
Use Gong conversation data to complete Salesforce information about contacts, roles, buying groups, and opportunities.
Partner on how the data lake and data warehouse fit into the GTM stack and how data flows between them, Salesforce, and other tools.
Lead data loads, merges, mass updates, and list builds for campaigns and territory changes.
Administer and optimize ZoomInfo, Cognism, and Clay, including configuration, credit usage, match rates, and Salesforce integration health.
Structure the data that AI agents and automations rely on, including account signals, ICP inputs, and scoring inputs.
Track data coverage, accuracy, and freshness, and report progress using clear metrics.

Benefits

Medical, dental, and vision coverage from the first day of employment for U.S.-based teammates.
Mental wellbeing support and an Employee Assistance Program (EAP).
Wellness subsidy that can be applied toward gym memberships, fitness classes, and more.
Flexible paid time off.
20 U.S. paid holidays, including a winter break.
Up to 12 weeks of 100% paid family leave for baby bonding, adoption, and caring for family members.
Up to 12 weeks of 100% paid medical leave for childbirth and medical needs.
Access to enterprise-grade AI tools, including leading LLMs and agentic AI workflow solutions.
Up to $1,000 per fiscal year in professional-development reimbursement for learning, certifications, conferences, and related opportunities.
401(k) plan through Fidelity with a company match of up to 4%.
Company-wide and team recognition programs, including President's Club and quarterly and departmental awards.
Sabbatical after seven years of service.
Stock option program for all employees.
Bonus and/or commission eligibility, where applicable.