Laneige - Senior Manager, Amazon Media

AMOREPACIFIC US, INC•New York, NY

4h•$120,000 - $140,000

About The Position

AMOREPACIFIC US, INC is seeking a Senior Manager, Amazon Media for Laneige. This role leads strategic planning and execution of Amazon media and other beauty retail media network activity in a multi-platform, multi-channel environment. The Senior Manager develops annual advertising strategies, optimizes media plans and budgets, and executes full-funnel campaigns to support sales, awareness, market share growth, and business KPIs in the U.S. market. The role works closely with Brand Marketing, PR, Social, Digital, Sales, Creative, analytics teams, and external platform partners. It monitors and optimizes campaign performance, manages retail media relationships and multi-million-dollar budgets, and leads and mentors media specialists. Success requires strong analytical, communication, collaboration, project management, and problem-solving skills, along with a proactive approach and enthusiasm for beauty.

Requirements

At least 6 years of hands-on experience managing Amazon on-site media and retail media networks, with a strong track record of performance in multi-channel environments.
Comprehensive knowledge of media planning, execution, and optimization.
Familiarity with Amazon Advertising, including Sponsored Products, Sponsored Brands, and DSP, and other retail media networks.
Experience using Vendor Central.
Strong ability to interpret data and performance metrics, make informed decisions, and provide actionable insights.
Proven ability to lead cross-functional teams and collaborate with internal and external stakeholders.
Creative eye, attention to detail, and appreciation and understanding of brand-building mechanics.
Exceptional written and verbal communication skills, including the ability to convey complex ideas clearly and persuasively.
Strong organization and attention to detail.
Self-motivation, a strong independent work ethic, and the ability to work swiftly against multiple deadlines.
Ability to adapt quickly, work in a fast-paced environment, work autonomously, and prioritize projects.
Experience presenting to large groups of stakeholders.
Excellent teamwork, collaboration, and cross-functional partnership skills.
Strong project management skills for success in a multi-brand environment.

Responsibilities

Develop and execute media strategies for Amazon on-site media, including Sponsored Products, Sponsored Brands, and DSP, as well as other beauty retail media networks.
Align media plans with brand and business objectives to drive sales, awareness, and market share growth.
Identify opportunities to optimize media investments across platforms and maximize ROI.
Partner with Brand Marketing, PR, Social, Digital, Sales, and Creative teams to align media plans with marketing and business objectives.
Collaborate with creative teams to develop compelling and effective advertising assets.
Work with Amazon and other retail media network account teams to stay informed about trends, innovations, and best practices.
Track campaign metrics such as ROAS, CPC, and CTR, and use analytics tools to identify insights and optimization opportunities.
Conduct A/B testing to refine targeting, messaging, and media placements.
Serve as the primary point of contact for retail media network partners, including Amazon Advertising.
Negotiate terms and manage budgets with retail media partners to achieve cost-effective outcomes.
Stay updated on new tools, features, and programs offered by Amazon and other platforms.
Lead and mentor media specialists, provide training and platform updates to internal teams, and foster performance excellence and continuous learning.
Use first-party and third-party data to inform targeting strategies and audience segmentation.
Integrate data insights into broader marketing plans and partner with analytics teams to assess campaign impact and refine attribution models.
Monitor retail media and beauty e-commerce trends, experiment with innovative media buying and engagement approaches, and advocate for strategic use of retail media.
Manage multi-million-dollar budgets across Amazon and other retail media platforms, allocating resources efficiently to meet KPIs while maintaining profitability.