Laneige Senior Social Media Manager
About The Position
Laneige is seeking a Senior Social Media Manager to lead social platform strategy, brand storytelling, and community engagement across Instagram, TikTok, YouTube, Facebook, and other platforms. The role owns the social media strategy lifecycle, including ideation, content planning, execution, optimization, and performance analysis. It partners with the IC Director and cross-functional teams to develop campaigns, manage workflows, and ensure social content reflects Laneige’s brand ethos and delivers measurable results. The manager leads social-first content development for evergreen storytelling, product launches, VIP activations, campaigns, and real-time moments. The role includes hands-on ideation and production—shooting, designing, writing, and editing content—as well as supporting paid media, managing external creators, and contributing to influencer and community event strategies. The manager engages with the community, monitors culture and platform trends, and uses performance insights to refine content. The position also leads platform reporting and post-campaign analysis, manages content calendars and creative resources, and collaborates with regional, global, creative, brand, marketing, and customer service teams. Weekend and holiday community management may be required as needed.
Requirements
- Bachelor’s degree in Communications, Marketing, or a related field.
- 4–5+ years of experience producing organic social content for a social-first brand.
- Demonstrated leadership in managing teams and/or headcount.
- Robust portfolio of platform-native, culturally relevant, and creatively original short-form content.
- Ability to translate brand objectives into compelling, social-first campaigns with a performance-driven mindset.
- Deep cultural fluency and awareness of beauty, pop culture, and media trends.
- Expertise in community management, copywriting, customer service, and content editing.
- Proficiency in Adobe Creative Suite, Figma, CapCut, Canva, Dash Hudson, and Meta Business Manager.
- In-depth knowledge of TikTok, Instagram, YouTube, Facebook, Pinterest, and platform-specific algorithms.
- Experience managing social budgets and leading in-house content shoots.
- Excellent communication and briefing skills, with confidence pitching ideas and integrating feedback.
- Proactive approach and strong project management skills in cross-functional environments.
- Ability to collaborate across teams and drive innovation in fast-paced settings.
- Willingness to support community engagement during weekends and holidays as needed.
- Commitment to brand safety and content quality.
Nice To Haves
- Familiarity with TYB, Brand Bastion, and other community engagement tools.
Responsibilities
- Manage the development and execution of social content calendars across platforms in partnership with the Director.
- Serve as an internal creative strategist, connecting brand goals with social trends, community insights, and visual storytelling.
- Concept, plan, and execute content for always-on storytelling, campaigns, and real-time moments.
- Write briefs for creators, freelancers, and cross-functional partners.
- Collaborate with Assistant Managers to develop content inspired by community sentiment, trends, and brand mentions.
- Support VIP talent strategy, briefing, and content capture.
- Identify new content formats and platform opportunities to keep the brand culturally relevant.
- Partner with creative and brand teams to evolve the brand’s visual expression and maintain a cohesive social presence.
- Maintain and optimize the social creative library.
- Manage daily engagement across TikTok, Instagram, Threads, YouTube, and Facebook, providing timely, on-brand responses.
- Develop and maintain a distinct brand voice across captions and community interactions.
- Partner with Customer Service and Marketing to develop FAQs and response strategies.
- Manage external engagement tools, including Brand Bastion and TYB.
- Monitor cultural trends and viral moments to identify relevant opportunities for brand participation.
- Support weekend and holiday community management as needed.
- Participate in campaign planning, creative brainstorms, and marketing meetings.
- Collaborate with regional and global teams to support content moments and showcase in-real-life activations.
- Support campaign development, content planning, and calendar development in alignment with senior leadership strategy.
- Communicate updates and share content calendars with cross-functional teams bi-weekly and monthly.
- Own social performance reporting across platforms and deliver monthly and post-campaign insights.
- Conduct content audits, competitive analysis, and trend monitoring to inform strategy.
- Identify keywords and hashtags to support discoverability and performance.
- Contribute to the social playbook and implementation of best practices.
- Share platform innovations, learnings, and strategic recommendations.
- Manage social budgets and lead in-house content shoots.
- Uphold brand safety, content quality, and high standards in a dynamic digital landscape.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
