Laneige - Director, Paid Media
About The Position
LANEIGE is seeking a strategic, data-driven Director of Paid Media to lead a team managing national, full-funnel, cross-channel media strategy across the U.S. The role owns the end-to-end media vision and investment approach, connecting brand-building at scale with performance-driven conversion across consumer touchpoints. As the central architect of paid media, the Director will lead integrated national media planning and coordinate strategy across DTC, Amazon, and retailer media, with a focus on Sephora. The role is accountable for building a cohesive ecosystem that aligns audience, creative, and channel strategy to maximize brand equity and revenue outcomes. The Director serves as the brand-side lead for paid media, directing agencies, building platform partnerships, and championing innovation to evolve LANEIGE’s media approach and competitive position.
Responsibilities
- Own national, full-funnel media strategy across awareness, consideration, conversion, and retention.
- Architect connected consumer journeys that link brand storytelling with performance and commerce outcomes.
- Lead integrated planning across national campaigns, DTC, Amazon, and retail media.
- Drive audience-first, data-led investment decisions focused on scale, efficiency, and incrementality.
- Champion innovation across channels, formats, and partners, including CTV, retail media, creators, AI-driven buying, and emerging platforms.
- Lead creative briefing for paid media, aligning work with full-funnel objectives, audiences, and channel needs.
- Partner with brand and creative teams to deliver channel-specific, performance-optimized assets.
- Ensure creative evolves across funnel stages with distinct messaging and formats.
- Drive a test-and-learn roadmap across creative, including messaging, hooks, formats, and creators/UGC.
- Integrate creative insights into media strategy to improve effectiveness and engagement.
- Oversee DTC media across the funnel.
- Lead Amazon as a full-funnel ecosystem, including DSP, Sponsored Ads, video, and off-platform drivers, to drive demand creation and conversion.
- Direct retailer media strategy, with a focus on Sephora, and align it with national campaigns and omnichannel goals.
- Build senior relationships with Meta, Google/YouTube, TikTok, Amazon, and Sephora.
- Unlock beta opportunities, first-to-market activations, and advanced measurement capabilities through platform partnerships.
- Partner with platforms to enhance audience strategy, creative impact, and full-funnel performance.
- Lead external media agencies by setting strategy, guardrails, and success metrics.
- Own final media decisions and ensure agency output aligns with brand and business objectives.
- Drive agency accountability through KPIs, structured performance reviews, and an optimization cadence.
- Ensure agencies act as strategic partners while maintaining strong brand-side ownership.
- Establish KPIs spanning brand, consideration, and conversion.
- Use attribution, incrementality testing, and platform insights to optimize the media mix.
- Translate analytics into actionable insights that drive brand impact and revenue growth.
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
