Paid Media Director

Propellic • ,

1d • Remote

About The Position

The Director, Paid Media owns the internal paid media delivery team, including managers, specialists, and contractors who plan and execute the work. This role serves as the team's channel expert, maintains expertise across Google Ads, Meta Ads, social, and programmatic channels, resolves escalations, and builds documented automations that reduce manual work and can be run by the team independently.

The Director coaches and upskills the team, converts channel expertise into repeatable processes, and pilots emerging paid channels, tools, and best practices. The role coordinates closely with the PMO on resourcing and delivery, helping determine who should handle different types of work, but does not own client relationships, resourcing, scoping, or client contact.

The position is remote-first and works with a global team. Availability for core work hours around 9 a.m.–5 p.m. U.S. Central Time is required, along with reliable high-speed internet and comfort using virtual collaboration tools. Candidates must be eligible to work in Canada or the U.S., or be able to contract internationally.

Requirements

• At least 7 years of experience in paid media, including at least 2 years leading a team.
• Already uses AI and automation to replace manual work and documents processes so they can run independently.
• Expert-level Google Ads and Meta Ads skills.
• Coaching orientation and willingness to build team capability rather than hoard expertise.
• Comfort coordinating closely with a PMO on resourcing and delivery without owning those functions.
• Reliability in following through on commitments and directly communicating when something slips.
• Treats paid media as a craft and career.
• Eligible to work in Canada or the U.S., or able to contract internationally.
• Reliable high-speed internet and comfort with virtual collaboration tools.
• Availability for core work hours around 9 a.m.–5 p.m. U.S. Central Time.

Nice To Haves

• Experience in the travel industry or a particular passion for it; preference is not required.

Responsibilities

• Own execution for the paid media delivery team, including managers, specialists, and contractors.
• Serve as the internal subject matter expert for Google Ads, Meta Ads, social, and programmatic channels; resolve escalations and keep channel expertise current across the group.
• Build, ship, and document automations that reduce manual work and allow the team to operate them independently.
• Coach and upskill the team on channel best practices and turn expertise into repeatable team processes.
• Coordinate with the PMO on resourcing and delivery, helping determine who should handle different types of work without taking over scoping or client contact.
• Track and pilot emerging paid channels, tools, and best practices, and document what the team learns.
• Maintain the team's Google and Meta Ads certifications and expertise, and ensure new automations are actively used.

Benefits

• Medical, dental, and vision plans; similar benefits are offered to Canadian employees.
• 5% 401(k) match for U.S. employees.
• Generous paid time off and company holidays.
• Annual week-long destination company retreat.
• Company-supplied MacBook.
• Wellhub or similar company-subsidized wellness or gym access.
• Annual professional development and industry conference budget.
• Remote-first flexibility.
• Culture valuing experimentation, autonomy, and radical candor.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed