Paid Media Director

Alloy•Atlanta, GA

6d•Hybrid

About The Position

Alloy is an integrated marketing agency that supports brands through digital solutions, communications, and performance marketing. The Paid Media Director will manage select clients end to end for Alloy’s paid media practice, overseeing strategy, planning, buying, activation, measurement, and optimization across B2B and B2C programs. The role is integrated, with a primary focus on digital performance, including lead generation, e-commerce, and retail media. This is a player-coach position. The director will lead the day-to-day team and set direction, while potentially building, launching, and optimizing campaigns directly across Google Ads, Meta, LinkedIn, programmatic DSPs, and retail media platforms. As the client-facing lead, the director will connect media performance to clients’ CRM and sales data and explain results, recommendations, and next steps. The role works with Alloy’s Engagement, Martech, Client Service, and Creative teams to deliver integrated campaigns. The opportunity is hybrid, with work in Alloy’s Atlanta office as well as remotely.

Requirements

At least 8 years of digital paid media experience, including at least 3 years leading a team; agency experience specializing in digital media is preferred.
Recent, hands-on campaign management experience in Google Ads, Microsoft Ads, Meta, LinkedIn, and at least one programmatic DSP, such as The Trade Desk, DV360, or StackAdapt.
Proven experience with e-commerce and retail media campaigns, such as Amazon Ads, Walmart Connect, or Google Merchant Center.
A track record of driving lead-generation results for B2B and/or B2C clients.
Experience connecting ad platforms to client CRMs and building closed-loop measurement, including Salesforce and HubSpot, as well as GTM platforms such as ZoomInfo.
Strong command of GA4, Google Tag Manager, and dashboarding tools such as Looker Studio.
Experience owning media planning and buying, including budget pacing and allocation across channels.
Ability to turn data into a compelling client story and present it to senior stakeholders.
Comfort using generative AI tools in day-to-day media work.

Nice To Haves

Experience with ABM platforms such as 6sense or ZoomInfo.
Experience with technology or B2B clients in complex or niche industries.
Familiarity with incrementality testing or media mix modeling.
Experience planning and buying traditional media channels, including TV, radio, print, and outdoor.
Agency experience specializing in digital media.

Responsibilities

Build integrated paid media plans with audience strategy, channel mix, budget allocation, and KPIs tied to client outcomes such as pipeline, revenue, and ROAS.
Consider the broader marketing mix and how paid media interacts with other marketing activities.
Negotiate and execute media buys, and partner with the team to build and launch campaigns across paid search, paid social, programmatic, content syndication, generative AI, and retail media.
Plan and manage retail media campaigns on networks such as Amazon Ads and Walmart Connect, along with product feed and shopping campaigns.
Design full-funnel lead-generation programs, including lead forms, landing page and CRO recommendations, ABM where relevant, and lead-quality feedback loops.
Monitor campaign performance, test continuously, and adjust bids, budgets, audiences, and creative in platforms.
Partner with clients and Alloy’s Martech team to connect advertising platforms to CRMs using offline conversion imports, conversion APIs, and closed-loop attribution.
Own paid media client reporting and partner with web and PR teams on a holistic view of data-driven outcomes.
Translate platform, analytics, and CRM data into clear narratives and recommendations, and present findings in monthly and quarterly reviews.
Manage and develop direct reports, oversee freelance and ad-ops partners, and establish operating models and processes for team growth.
Use generative AI tools to improve the efficiency of analysis, reporting, and campaign operations.
Collaborate with Engagement, Martech, Client Service, and Creative teams to deliver integrated campaigns.
Manage select clients’ paid media programs end to end, including strategy, planning, buying, activation, measurement, and optimization.

Benefits

Competitive salary.
Merit-based bonuses and promotions.
Hybrid work model.
Unlimited PTO, 10 additional agency-wide holidays, and an end-of-year holiday week off.
Summer Fridays.
401(k) match.
Paid sabbatical after six years of employment.
Medical, dental, and vision benefits, including HSA/FSA.
Life insurance and short- and long-term disability coverage.
Generous paid parental leave.
Professional development stipend.
Annual retreats.
Cell phone reimbursement.