Paid Media Growth Director

Graphite

2d•Remote

About The Position

Graphite is seeking an experienced Growth Director (Paid Media) to lead paid growth strategies for high-growth technology companies. The role develops and executes full-funnel media, measurement, and creative strategies that drive business results for clients, while building and leading the paid team. The position calls for strong problem-solving skills, an AI-first approach, and ownership of complex, large-scale programs. The role leads paid programs managing more than $1 million per month in client spend, spanning search, social, video and CTV, programmatic, and ChatGPT Ads. It owns measurement plans, incrementality testing, creative strategy and testing, AI-enabled account workflows, executive reporting, and team development. The position is full-time and fully remote, with flexibility to work from home.

Requirements

At least 7 years of agency or in-house paid media experience, including management of more than $1 million per month across multiple clients and channels.
Hands-on experience with Google Ads, Microsoft Ads, Meta Ads, TikTok, LinkedIn, YouTube, and programmatic platforms such as DV360 or similar.
Experience owning forecasting, pacing, and budget allocation against business goals.
Experience running lift tests end to end and acting on MMM readouts.
Fluency in incrementality, attribution, KPI selection, and business economics.
Experience leading creative strategy and testing programs, not only briefing them.
Daily use of LLMs and experience building at least one AI workflow for audits, reporting, optimization, or creative work that saved the team time.
Exceptional data analysis skills and comfort with Looker, Sheets, and storytelling.
Experience managing and developing a team of paid marketers, with executive presence in front of VP- and C-suite-level marketers.

Responsibilities

Lead paid growth strategies for technology companies, managing more than $1 million per month in spend across clients.
Own full-funnel media plans across search, social, video and CTV, programmatic, and ChatGPT Ads, including channel expansion and investment scenario planning.
Design client measurement plans covering tracking, geo-holdout and in-platform lift tests, and MMM calibration; determine what is incremental.
Set creative strategy and testing roadmaps, translating research and test results into concepts and briefs.
Run accounts using AI-first workflows for audits, pacing, reporting, and optimization, and override workflows when they are incorrect.
Present insights and outcomes to executives in weekly, monthly, and quarterly business reviews, linking paid results with SEO and AEO.
Support hiring and lead the paid team by building the team, designing playbooks, and coaching team members on effective paid programs.