Laneige - Senior Manager, National Media

AMOREPACIFIC US, INC•New York, NY

2h•$120,000 - $140,000

About The Position

LANEIGE is seeking a strategic, results-driven Senior Manager, National Media to lead the planning, execution, optimization, and innovation of national paid media programs across key digital channels. This role serves as the primary lead across agency, platform, and internal stakeholders to deliver media performance against brand and business objectives. The Senior Manager develops media strategies, briefs and manages creative assets, optimizes campaigns, measures results, and provides ongoing performance recommendations. The role also identifies opportunities to drive brand awareness, engagement, and conversion, while applying analytical skills and knowledge of emerging media trends and consumer behavior.

Requirements

Bachelor's degree in Marketing, Business, Communications, or a related field.
6–8+ years of paid media, digital marketing, or performance marketing experience.
Experience managing agency partners and cross-functional stakeholders.
Deep expertise across paid social platforms, including Meta and TikTok.
Strong understanding of full-funnel media strategy, from awareness through conversion.
Experience developing media strategies for product launches and brand campaigns.
Strong understanding of digital measurement, attribution, and performance analytics.
Ability to translate complex data into actionable business recommendations.
Experience managing multi-million-dollar annual media budgets.
Excellent project management, communication, and presentation skills.

Nice To Haves

Experience in beauty, prestige beauty, luxury, fashion, or consumer lifestyle brands is preferred.

Responsibilities

Develop and execute national paid media strategies aligned with brand priorities, product launches, and business goals.
Lead paid media strategy and go-to-market planning for innovation launches, aligning investments, audiences, creative assets, and measurement plans with launch objectives.
Partner with cross-functional teams to ensure media plans support marketing initiatives and key moments throughout the year.
Recommend channel allocations, audience strategies, and investments to maximize campaign impact.
Evaluate the competitive landscape and media trends to identify growth opportunities.
Lead the day-to-day paid media agency relationship and manage campaign planning, execution, reporting, and optimization.
Build partnerships with media platforms, including Meta, TikTok, Google, YouTube, Pinterest, and emerging channels; pursue beta programs, new ad products, innovation opportunities, and strategic partnerships.
Lead regular business reviews with agency and platform partners.
Own the paid media asset briefing process and translate campaign objectives into creative requirements and channel recommendations.
Partner with Brand Marketing and Creative teams on platform-appropriate assets and campaign goals.
Develop creative testing roadmaps across audiences, formats, messaging, and placements; recommend creative optimizations and content strategies.
Oversee creative rotations and timely asset delivery for campaign launches.
Monitor campaign performance and lead weekly optimization reviews with agency partners.
Analyze channel, audience, and creative performance and provide actionable recommendations to Brand teams and Marketing leadership.
Develop and present campaign recaps, learnings, and strategic recommendations to senior leadership.
Establish test-and-learn frameworks for audience targeting, creative performance, bidding strategies, and emerging media opportunities.
Track and report key business and media KPIs to support data-driven investment decisions.
Manage and forecast paid media budgets, monitor spend pacing, and recommend investment shifts based on performance and business needs.
Partner with Marketing leadership and Finance on annual planning, budget allocation, and investment recommendations; ensure efficient budget management and accountability.
Establish measurement frameworks and success metrics for paid media campaigns.
Partner with Analytics, E-commerce, and Marketing teams to evaluate media effectiveness and contribution to business objectives.
Drive learning agendas and performance analysis, and translate campaign and platform insights into business recommendations.
Use consumer research, audience data, and platform insights to identify emerging behaviors, trends, and media opportunities.
Translate media learnings into recommendations for Brand, Creative, and Product Marketing teams, and champion audience-first planning.
Identify and evaluate new media opportunities, emerging platforms, ad formats, and technologies; recommend strategic tests.
Stay informed about platform capabilities, industry trends, and consumer behaviors, and champion experimentation, innovation, and continuous learning.
Deliver paid media performance against awareness, engagement, traffic, efficiency, and business KPIs; improve campaign effectiveness through testing, optimization, and measurement.
Provide strategic advice to Brand leadership through data-driven insights and recommendations.