Manager, Amazon Retail Media Marketing

SC Johnson•Racine, WI
•$140,499 - $184,405•Hybrid

About The Position

As Manager, Amazon Retail Media Marketing, you own Amazon performance for a key brand, either Ziploc or Glade, with a focus on retail media strategy and execution. You drive profitable growth and share gains by translating business goals into investment decisions, performance targets, and an operating rhythm that turns insights into results. You work closely with Brand, Sales, Finance, Supply & Planning, and agency partners, and connect media activity to the digital shelf to address conversion blockers. The role leads the brand’s Amazon eCommerce acceleration strategy, investment planning, retail media execution, launch activity, and performance analysis. You coordinate cross-functional and agency partners to ensure plans are commercially sound and executable, build decision-ready performance narratives, and monitor changes in the Amazon ecosystem and competitive landscape. The role is eligible for domestic relocation. The office work environment allows remote work once a week for eligible employees after a 90-day onboarding period. Travel is less than 10%.

Requirements

  • Bachelor’s degree in marketing, Business Administration, Analytics, or a related field.
  • At least 5 years of relevant experience in eCommerce, retail media, digital commerce marketing, shopper marketing, or omnichannel marketing, with demonstrated performance.
  • Must be legally authorized to work in the United States without current or future sponsorship.

Nice To Haves

  • Experience leading cross-functional work through influence and managing external partners or agencies.
  • Experience owning retail media strategy and performance across major retailers or marketplaces, in-house or agency-side, including investment tradeoffs and optimization governance.
  • Strong digital commerce and retail media fluency, including retailer advertising ecosystems, onsite search, and media-to-shelf linkage.
  • Demonstrated ability to translate data into decisions, including familiarity with retailer reporting, digital shelf signals, and performance diagnostics.
  • Experience building operating cadences such as weekly business reviews, driving accountability, and improving execution quality through partners.
  • Strong commercial and financial acumen and ability to operate with profitability guardrails.
  • Strong communication, stakeholder management, and executive storytelling skills.
  • Familiarity with tools and data sources such as Profitero, Vendor Central, retailer tools, and performance reporting platforms; exact toolset is not required.

Responsibilities

  • Own the Brand eCommerce acceleration strategy on Amazon, aligned to business and commercial objectives including growth, profitable share, and conversion.
  • Define quarterly performance plans, priorities, and measurable targets, translating business strategy into eCommerce actions across media-to-shelf levers.
  • Recommend investment tradeoffs within Brand’s retail media, allocating by segment, tactic, and funnel based on performance data and commercial impact; optimize toward KPIs such as DPVT, ROAS, NTB, share, and CVR, and run structured test-and-learn programs.
  • Lead Amazon workstreams for new product development launches by developing Amazon-first launch plans and frameworks and coordinating launch readiness with innovation, brand, sales, and supply chain teams.
  • Translate brand strategies into Amazon activation plans and partner with Sales on assortment, portfolio health, pricing, and promotion guidance; support upper-funnel activations within the Amazon ecosystem with the brand team.
  • Partner with the retail agency to lead execution, including performance briefs, pacing, quality assurance, and weekly optimization decisions.
  • Establish and run a weekly operating cadence, such as a weekly business review, that drives decisions, clear actions, and measurable performance improvement.
  • Own the retail media test-and-learn agenda across formats, targeting, creative learnings, and measurement approaches; capture and apply learnings.
  • Coordinate closure of conversion blockers by aligning retail media with digital shelf readiness, including product detail page content gaps, search discoverability inputs, merchandising readiness, and ratings and reviews signals.
  • Partner with internal teams to coordinate cohesive execution plans across media, content, promotions, and operational readiness for tentpoles, launches, and recovery moments.
  • Track and analyze performance across tactics, diagnose performance drivers, identify opportunities, and translate insights into prioritized actions.
  • Build executive-ready performance narratives that explain what happened, why it happened, and what comes next to inform stakeholders and accelerate decisions.
  • Partner with Finance and relevant teams on ROI orientation and guardrails that protect profitability while driving growth.
  • Track changes in the Amazon ecosystem and propose scalable pilots; drive learning agendas across media and the digital shelf.
  • Serve as a primary cross-functional point of contact for Brand Amazon acceleration, aligning internal stakeholders on shared priorities and timelines.
  • Lead agency and vendor partnership management to ensure timely, high-quality execution and continuous improvement.
  • Collaborate through relevant planning processes, including S&OP touchpoints as applicable, to ensure eCommerce plans are executable and aligned with supply realities.
  • Monitor retailer and platform changes, competitive activity, and digital commerce trends to identify risks and opportunities and inform strategy.
  • Translate platform and shopper dynamics into actionable recommendations for Brand performance improvement.

Benefits

  • Bonuses and long-term incentives may be included in total compensation, depending on eligibility and other factors.
  • Matching 401(k) contributions.
  • Profit sharing based on company profitability, job level, and years of service.
  • Subsidized health care plans.
  • Maternity, paternity, and adoption leave.
  • Flexible work arrangements.
  • Vacation purchase options.
  • Recreation and fitness centers.
  • Childcare.
  • Counseling services.
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