Associate Director, Amazon Performance Marketing & Retail Media
About The Position
The Associate Director, Amazon Performance Marketing & Retail Media is a strategic and hands-on commerce media leader embedded within Unilever, with a particular focus on the Amazon ecosystem. The role combines retail media, performance marketing, and commerce strategy, shaping Amazon media strategy across Sponsored Ads and DSP and translating media performance, shopper behavior, and category dynamics into actionable recommendations that drive growth. The position requires deep Amazon media expertise and commercial acumen, spanning campaign structure, keyword and bidding strategy, media investment, category opportunities, growth priorities, and broader commerce strategy. It also involves developing category growth strategies, connecting retail media investment with brand marketing, and working collaboratively with Unilever and WPP Unite teams.
Requirements
- Significant experience in commerce media, retail media, Amazon advertising, or ecommerce performance marketing.
- Deep hands-on understanding of Amazon Sponsored Ads and Amazon DSP.
- Strong knowledge of retail search strategy, keyword management, bidding, budget allocation, and optimization.
- Ability to evaluate performance through commerce-focused metrics including ROAS, TACoS, and new-to-brand acquisition.
- Strong strategic and commercial mindset, connecting media performance to broader category and growth opportunities.
- Experience developing full-funnel commerce media strategies spanning search, display, retargeting, and prospecting.
- Strong analytical skills and ability to diagnose performance changes and translate findings into actionable recommendations.
- Strong communication and stakeholder-management skills, with the ability to work across client, agency, finance, brand, and commerce teams.
- Comfort balancing hands-on media expertise with senior-level strategic thinking.
Responsibilities
- Own and help shape strategy across Amazon Sponsored Products, Sponsored Brands, Sponsored Display, and Amazon DSP.
- Conduct hands-on audits of campaign structure, keyword strategy, bidding, budget allocation, and search-term harvesting.
- Identify opportunities in impression share, keyword coverage, and defensive and offensive search strategies.
- Develop full-funnel approaches spanning search, competitive conquesting, retargeting, and prospecting.
- Guide agency partners on budget flighting, growth-versus-efficiency decisions, TACoS and blended ROAS, and new-to-brand acquisition.
- Diagnose changes in performance, including shifts in impressions, conversion rate, and Buy Box dynamics.
- Partner with finance stakeholders on forecasting and spend pacing.
- Build Amazon category growth strategies spanning assortment, hero SKUs, and price-pack architecture.
- Identify category whitespace and competitive opportunities.
- Translate search behavior and consumer demand signals into actionable category and business insights.
- Develop annual and quarterly media investment frameworks aligned to category priorities.
- Evaluate incrementality and halo impact across retail and brand marketing.
- Connect retail media investment with broader brand marketing initiatives and objectives.
- Bring together performance, commerce, and brand considerations to identify where Amazon can support broader growth objectives.
- Translate complex media performance into clear recommendations for client and agency stakeholders.
- Partner across Unilever and WPP Unite teams in an embedded, highly collaborative environment.
Benefits
- Competitive medical benefits
- Group retirement plans
- Vision insurance
- Dental insurance
- Significant paid time off
- Preferential partner discounts
- Employee mental health awareness days
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
