Associate Director, Performance Media

Horizon Media•New York, NY

1d•$110,000 - $135,000•Hybrid

About The Position

The Associate Director of Performance Media serves as the day-to-day liaison between clients and the Social and Programmatic teams, providing leadership and strategic direction. The role directly oversees Social and Programmatic channel experts and collaborates with SEM experts to develop holistic strategy. It also coaches, mentors, and develops a high-performing team, including career and resource planning, and builds partnerships with vendors and internal stakeholders. The position reports to the Group Director of Performance Media. The Associate Director leads client relationships for Social and Programmatic, develops data-led media investment strategies, communicates performance recommendations, and builds relationships with senior client decision makers. The role develops Social and Programmatic strategies, plans, and testing roadmaps; reviews platform setup and campaign QA; manages teams and campaign processes across multiple clients; and contributes to team training and learning. Hands-on campaign support may be required when necessary.

Requirements

At least 5 years of experience directly related to Programmatic, including DV360 and YouTube, with Social exposure and a focus on direct-response campaigns (CPA, CPL, ROI, ROAS).
Ability to optimize YouTube campaigns within DV360 for Demand Gen and upper-funnel media.
Ability to interpret conversion and brand lift studies.
Experience optimizing across CTV.
Experience with Brand Suitability and Brand Safety optimizations.
Expert-level understanding of programmatic buying and planning.
Ability to train, motivate, and manage individuals at multiple levels, from entry level through manager level.
Exceptional quantitative skills and aptitude, including advanced Excel skills.
Exceptional analytical skills to measure performance media program success and expand upon it.
Strong interpersonal and verbal communication skills, with the ability to communicate clearly and effectively in person and in writing.
Excellent organizational skills and ability to manage multiple responsibilities.
Bachelor’s degree.

Nice To Haves

Enthusiasm for learning about Programmatic and Social on a fast-growing team.

Responsibilities

Lead applicable client relationships on behalf of Social and Programmatic teams.
Develop and advocate comprehensive, data-led strategies addressing client needs and investment allocation across Social and Programmatic.
Coordinate internal stakeholders to ensure relevant teams understand media investment details and have a central contact for the broader investment team.
Articulate performance recommendations and vision against ROI and KPI goals.
Develop overarching session stories for senior leadership.
Build senior-level relationships with client decision makers and monitor account and relationship health.
Identify business growth opportunities and create business development plans.
Develop Programmatic and Social strategies, plans, testing methodologies, and roadmaps for clients.
Evaluate plans for custom algorithm strategies, bespoke inventory and supply approaches, efficiency, innovation, and first-to-market opportunities; provide points of view on technical risk.
Coordinate makegood coverage responses when mishaps occur, exploring solutions with existing partners and platforms.
Review DSP and Social platform setup as the final QA reviewer, approve launches, and monitor in-campaign changes.
Manage a subset of Programmatic and Social teams across multiple clients and establish or refine processes for campaign creation, implementation, tracking, analysis, and optimization in DV360 and Social platforms.
Provide hands-on keyboard support when necessary.
Contribute to team training and learning, including leading cross-learning sessions for manager-level team members and below.
Directly manage Senior Planners and Planner members while collaborating with Programmatic and Social team members.
Coach, mentor, and develop team members, including oversight of career and resource planning.