Sales Director, Performance Media, AMS

Criteo•Boston, MA
•$120,000 - $150,000•Hybrid

About The Position

Criteo is seeking an experienced Sales Director to drive revenue growth within an assigned territory, with a primary focus on new business development and the retail vertical. The role sells digital media solutions across direct and programmatic channels and requires a consultative approach, comfort engaging decision-makers, and the ability to adapt in a fast-changing environment. The Sales Director partners with internal teams to bring opportunities to life and support successful client onboarding.

Requirements

  • At least 5 years of experience selling digital media solutions across channels such as Display, OLV, CTV/OTT, and Audio, both directly and programmatically.
  • Proven record of top performance, consistently meeting or exceeding quota in a sales environment.
  • Excellent communication and storytelling skills, including the ability to craft compelling narratives for prospective clients.
  • Strong organization and attention to detail, with the ability to balance priorities and maintain CRM hygiene.
  • Confidence with cold outreach by calls, emails, and LinkedIn.
  • Resilience and adaptability when navigating objections, rejection, and evolving client needs.
  • Competitive, hunter-minded approach to closing deals, alongside collaboration and engagement with the team and broader community.

Nice To Haves

  • Experience with Salesforce, LinkedIn Sales Navigator, and ZoomInfo to optimize sales performance.

Responsibilities

  • Own the full sales cycle, from prospecting to close, for new strategic advertisers.
  • Develop and manage a pipeline of outbound opportunities, ensuring consistent progress toward quota.
  • Build relationships with decision-makers, from CMOs to Paid Media Specialists, by understanding business challenges and positioning Criteo’s solutions.
  • Communicate Criteo’s value proposition using case studies, industry trends, and data-driven insights.
  • Collaborate with technical implementation, creative services, data analytics, and account management teams to support client onboarding and success.
  • Maintain accurate, real-time activity logs and pipeline progression in Salesforce.
  • Monitor industry trends and the competitive landscape, positioning Criteo for mid-market advertisers.
  • Travel for conferences, client meetings, and industry events.

Benefits

  • Learning, mentorship, and career development programs.
  • Health benefits, wellness perks, and mental health support.
  • Performance-based rewards and family-friendly policies; potential equity depending on role and level.
  • For US-based employees: healthcare, dental, and vision insurance.
  • For US-based employees: 401(k) plan with company match.
  • For US-based employees: short- and long-term disability coverage and life insurance.
  • For US-based employees: family-forming and wellness benefits.
  • For US-based employees: Flexible Work financial support and learning opportunities.
  • For US-based employees: annual leave plan including volunteer time off and summer vacation days.
  • US base salary range of $120,000–$150,000 per year.
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