Director of Performance Media

Karsh Hagan Madden•,

1d•$125,000 - $145,000•Remote

About The Position

The Director of Performance Media oversees KHM’s media buying division and leads specialists across self-serve walled gardens and third-party vendor platforms. The role focuses on operational excellence, campaign accuracy, and consistent ROI across paid search and paid social. The Director leads the full campaign lifecycle, from plan development, asset trafficking, and technical setup through daily optimization, Domo Campaign Manager monitoring, quality assurance, and performance reporting. The position also guides campaign strategy, oversees reporting and workflows, and works with internal strategy leads and client partners. Occasional travel may be required, approximately once per year, for company meetings, team collaboration, or other business events.

Requirements

At least 5 years of hands-on digital media experience across paid search, paid social, self-serve platforms, and third-party vendor-managed buys.
Demonstrated experience managing media teams.
Hands-on experience using major walled-garden platforms, such as Google Ads and Meta Ads Manager.
Proficiency with ad operations workflows, QA protocols, tracking and UTMs, and Domo or similar business intelligence and dashboard tools.
Strong account communication and presentation skills, including experience presenting media strategies, performance insights, and campaign results to clients and key stakeholders.
High attention to detail in campaign deployment, asset trafficking, pacing, and budget oversight.
Ability to translate platform metrics into actionable optimization strategies and narrative-driven performance reports.

Responsibilities

Lead and oversee media buy execution across self-serve search and social platforms, walled gardens, and third-party vendor-managed buys, ensuring adherence to budgets and targeted KPIs.
Set standards for campaign setup and tracking, including UTM creation, permalinks, lead retrieval, vendor asset trafficking, and launch confirmation screenshots.
Enforce quality assurance across the campaign lifecycle, including launch QA, midpoint check-ins, and campaign completion reviews.
Lead continuous, data-driven optimization across active channels to improve ROAS and other key performance metrics.
Oversee Domo Campaign Manager and reporting pipelines for real-time accuracy, campaign pacing, and early anomaly detection.
Guide SEM plan development, strategy adjustments, and campaign edits to meet changing client objectives.
Oversee performance reporting that provides actionable insights and demonstrates value to internal strategy leads and client partners.
Improve workflows for campaign deployment, trafficking, and platform management to increase team efficiency and campaign quality.
Lead and develop the performance media team.