Performance Marketing Manager - Amazon US

ZAGG • Midvale, UT

1d

About The Position

The Performance Marketing Manager will own ZAGG and mophie’s US Amazon advertising program end to end as the company transitions management from an agency to an in-house team. This is a hands-on role responsible for daily work in Amazon’s advertising console and bid tools, with accountability for campaign performance and advertising spend. Investment decisions should be based on contribution margin rather than ROAS alone, supported by an ASIN-level click economics model that connects cost per click, conversion, and margin per click.

The role manages Sponsored Products, Sponsored Brands (including video), Sponsored Display, and DSP. It establishes and maintains campaign structures, runs daily bidding and budget management, develops creative tests, and plans campaigns for product launches and major retail events. The manager also uses Amazon Marketing Cloud and Amazon Attribution to measure performance, incrementality, and external traffic, and reports results and decisions to stakeholders.

The position partners with Sales, Analytics, Content, Brand Marketing, Finance, and the Senior Director of Automation. It contributes to ad technology requirements and automation while the Senior Director of Automation owns tool selection, contracts, and administration. The role supports ZAGG’s broader investment in marketplace growth and a highly agile, data-driven team focused on execution and continuous improvement.

Requirements

• At least 5 years of hands-on Amazon advertising experience, directly managing significant annual spend.
• Agency-side or in-house experience running Sponsored Products, Sponsored Brands, Sponsored Display, and DSP day to day, including campaign builds, bidding, and keyword harvesting.
• Hands-on experience with Amazon DSP and Amazon Marketing Cloud, including writing AMC queries.
• Ability to use the Amazon Ads console, bulk operations, and campaign structures at scale.
• Experience with bid management and reporting tools such as Pacvue, Perpetua, Skai, or similar.
• Knowledge of Amazon DSP audiences, line items, frequency, and creative.
• Knowledge of Amazon Marketing Cloud (SQL), attribution, and incrementality measurement.
• Ability to analyze click economics, including CPC, conversion, and margin per click by ASIN.
• Advanced Excel or SQL skills for analysis.
• Financial fluency in contribution margin, TACOS, and ROAS.
• Ability and willingness to manage the account hands-on and make data- and margin-based decisions, including cutting unprofitable spend.

Nice To Haves

• Experience bringing advertising in-house from an agency or building an advertising program from scratch.
• A track record of improving profit from advertising, not just ROAS.
• Experience planning major retail events and product launches on Amazon.
• Consumer electronics or mobile accessories experience.

Responsibilities

• Lead the transition of Amazon advertising from agency management to in-house management while maintaining performance; transfer account access, campaign history, bid rules, negative keyword lists, audiences, creative, and reporting.
• Audit inherited account structure within the first 90 days and rebuild underperforming areas.
• Document agency processes so they can be owned, repeated, and improved in-house.
• Own paid media strategy across Sponsored Products, Sponsored Brands, Sponsored Display, and DSP.
• Design and maintain account and campaign structures by brand, category, match type, and goal; coordinate branded, conquest, generic, and retargeting campaigns as a system.
• Build launch campaigns for new products with preset spend, traffic, and conversion targets.
• Plan and run advertising for Prime Day, Prime Big Deal Days, Black Friday, Cyber Monday, and Apple launch windows.
• Manage bids, budgets, and placement modifiers daily, using rules and automation where effective.
• Conduct keyword research and harvesting, mine search-term reports, promote winning terms, and add negative keywords.
• Manage product targeting, category targeting, and competitor conquesting.
• Pace budgets against monthly plans and reallocate funds as campaign performance changes.
• Monitor advertising policy compliance and resolve rejected ads and creative issues.
• Plan, build, and optimize DSP campaigns, including audiences, line items, frequency, creative, and bidding; evaluate DSP on incremental return.
• Write and run Amazon Marketing Cloud queries for path to purchase, new-to-brand, overlap, and incrementality in collaboration with Analytics.
• Build custom audiences from Amazon Marketing Cloud and first-party signals for DSP and Sponsored Display.
• Brief and manage Sponsored Brands, video, and DSP creative with Content and Brand Marketing.
• Diagnose and address ZAGG’s click-through-rate gap through creative, placements, keywords, and campaign structure.
• Run ongoing creative and headline tests and roll out winning approaches.
• Build and maintain an ASIN-level click economics model by ad type; move budget toward ASINs and keywords that earn the most margin and cut underperforming spend.
• Track share of voice on priority keywords and branded search.
• Manage Amazon Attribution and the Brand Referral Bonus for external traffic sent to Amazon.
• Report weekly on ad performance, budget shifts, search-term wins and losses, tests in progress, and decisions needed.
• Set requirements for the advertising technology stack and operate it day to day; coordinate on tool requirements and automation with the Senior Director of Automation.
• Build annual and monthly advertising budgets and forecasts with the VP, Sales leaders, and Finance.
• Reconcile advertising spend and invoices with Finance each month.
• Set ROAS and TACOS target ranges by category with Sales leaders and make budget, DSP, event, launch, testing, and campaign investment decisions.
• Make decisions about when to cut spend on an ASIN or campaign that does not earn its margin.

Benefits

• Medical, dental, and vision coverage effective on the first day, with no waiting period.
• Pet insurance.
• 401(k) with company match up to 3.5% and immediate 100% vesting of all contributions.
• Accrued paid time off, 9 paid holidays, and 2 personal days.
• Employee discounts on ZAGG and mophie products.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed