Senior Growth Marketing Manager (Chinese Bilingual)

Nexon America•El Segundo, CA

7d•Hybrid

About The Position

As a key member of Nexon America’s Market Intelligence team, the Senior Growth Marketing Manager supports the development and leads execution of data-driven marketing strategies to increase acquisition and engagement among Asian American gamers. The role connects consumer insights to practical marketing execution, identifying market opportunities, analyzing consumer behavior, evaluating campaign effectiveness, and planning and executing go-to-market campaigns. The position partners with agencies and internal marketing, product, content, and leadership teams to shape strategic initiatives. The role currently follows a hybrid model, with employees working in the office two to three days per week.

Requirements

At least 5 years of experience in marketing strategy, product marketing, and/or brand marketing roles.
Experience developing strategic go-to-market initiatives based on audience insights in gaming.
Strong communication and presentation skills.
Ability to manage multiple projects in a fast-paced environment.
Strong analytical skills and experience using consumer data, performance metrics, and research tools.
Experience with Microsoft Office and Google Suite.
Native-level fluency in Chinese, including reading and writing.
Bachelor’s degree in marketing, business, communications, data analytics, or a related field.

Nice To Haves

Experience navigating and using Chinese social media ecosystems, such as RedNote, Bilibili, WeChat, and Weibo.
Sustained engagement with Chinese American communities and nuanced understanding of their cultural, social, and consumer dynamics.
Experience with JIRA, Confluence, and/or other project management tools.
Strong familiarity with MapleStory.

Responsibilities

Build a specialized roadmap of platforms and social ecosystems used by Asian American gamers, including niche communities and culturally specific apps.
Execute test-and-learn media strategies to identify platforms and messaging that best acquire Asian American gamers compared with general-market channels.
Direct and challenge agency partners to find high-impact, culturally resonant opportunities beyond standard media strategies.
Turn campaign data and experimentation learnings into go-to-market frameworks defining how, where, and when to reach Asian American gamers.
Lead social and digital campaign execution, including A/B testing creative hooks and cultural nuances.
Monitor KPIs across social, community, and paid media channels and adjust campaigns in real time.
Evaluate campaign performance by channel and creative, documenting successful approaches in Asian American gamer communities for future launches.
Analyze dashboards and communicate performance trends and learnings about Asian American gamer media consumption to leadership.
Bridge agency and internal teams to ensure marketing is authentic and avoids one-size-fits-all messaging.
Share insights on Asian American gamer media trends and platform shifts to support brand relevance.
Present findings demonstrating the ROI of specialized Asian American gamer targeting using acquisition data.
Mentor junior team members.

Benefits

Medical, dental, and vision plans for employees and eligible family members.
Employer contribution to a health savings account for employees enrolled in the high deductible health plan.
Company-paid hospital indemnity benefits for employees enrolled in the high deductible health plan.
Company-paid life, AD&D, short-term disability, and long-term disability benefits.
Voluntary life and AD&D coverage for employees and dependents.
Flexible spending accounts.
401(k) savings plan with company match.
Pet insurance.
Monthly wellness credit.
Lunchtime yoga.
Language classes.
Bi-monthly catered lunches, monthly happy hours, and a well-stocked snack bar.
Paid time off, sick days, company holidays, and a year-end break.
The role may be eligible for additional discretionary bonuses or incentives.