Senior Display and Performance Media Manager

D.R. Horton•Arlington, TX

2d•Onsite

About The Position

D.R. Horton, Inc., the largest homebuilder in the U.S., was founded in 1978 and is a publicly traded company on the New York Stock Exchange. It is engaged in the construction and sale of high-quality homes designed principally for the entry-level and first time move-up markets. The Company also provides mortgage financing and title services for homebuyers through its mortgage and title subsidiaries. Please visit our website at www.drhorton.com for more information. D.R. Horton, Inc. is currently looking for a Senior Display and Performance Media Manager. The right candidate is responsible for the strategy, development, and performance of programmatic display, native, and connected TV (CTV) media. This role establishes audience reach, brand awareness, and demand generation strategies across markets, while overseeing vendor relationships, measurement frameworks, and a team responsible for campaign execution and operations.

Requirements

Bachelor’s degree in Marketing, Business, or related field
8+ years of experience in digital media, including programmatic display, native, or CTV
Experience developing and managing brand awareness and performance media strategies
Experience managing teams and vendor relationships
Ability to translate marketing data into actionable insights and business recommendations
Ability to apply strategic and analytical judgment to evaluate performance and guide decision-making
Ability to apply common sense understanding to carry out instructions furnished in written and oral form or via DRH applications
Ability to sit for majority of 8-hour workday; use hands and fingers to handle or feel; reach with hands and arms; talk and hear. Specific vision abilities required by this job include close vision and peripheral vision

Nice To Haves

Experience with DSP platforms
Experience with brand measurement methodologies and media attribution models
Experience managing multi-market or national media programs

Responsibilities

Develop and implement national display and performance media strategies across programmatic display, native, and CTV channels to support brand awareness and lead generation objectives
Establish and manage measurement frameworks, including brand lift studies, awareness tracking, and share-of-voice analysis to evaluate marketing effectiveness
Oversee selection, implementation, and governance of media platforms and vendors, including DSPs, publishers, data providers, and verification partners
Direct budget allocation and channel mix strategies across markets based on business priorities, competitive conditions, and campaign performance
Lead and manage a team responsible for campaign execution, audience strategy, and creative operations, ensuring alignment with defined performance standards
Oversee creative strategy and production workflows to ensure availability of compliant, on-brand assets across all display and video channels
Develop and execute competitive targeting strategies, including audience segmentation and market prioritization to improve brand consideration
Present performance results and insights to senior leadership, including analysis of awareness metrics, campaign effectiveness, and market-level performance trends
Collaborate with cross-functional teams, including paid search, SEO, email, and brand, to align media strategies and improve overall marketing performance
Maintain documentation of media strategies, vendor relationships, and performance reporting standards
Conduct all business in a professional and ethical manner to serve customers and increase the goodwill and profit of the company