Media & Performance Marketing Manager
About The Position
At Fiskars Group, we are unified by our purpose: pioneering design to make the everyday extraordinary. We are seeking a Media & Performance Marketing Manager for Gerber in Portland, OR. This is a hybrid role, requiring 3 days onsite and 2 days remote. Gerber equips people to be prepared, capable, and confident. Founded in 1939, Gerber is an American brand known for problem-solving, life-saving knives, multi-tools, cutting tools, and equipment. As a Media & Performance Marketing Manager, you will help bring Gerber's story to life by reaching new audiences, deepening brand loyalty, and driving measurable growth across digital channels. You will be part of the Global Media Tower team, leading the strategy and execution of Gerber’s paid media efforts in key markets. This is a hands-on role where you will shape digital media investments across Search, Paid Social, Programmatic, CTV, YouTube, and Retail Media. You will manage campaigns end-to-end while collaborating with other teams to maximize impact and efficiency.
Requirements
- 7-10 years of hands-on experience in performance marketing and digital media execution.
- Deep expertise across paid channels (Search, Paid Social, Programmatic, Retail Media, YouTube, Affiliates).
- Strong experience in media planning, budget allocation, and performance optimization.
- Proven ability to drive traffic, conversions, and profitable growth.
- Comfort working in data—translating insights into clear, actionable strategies.
- Familiarity with SEO fundamentals and web analytics tools like Google Analytics.
- Bachelor’s or Master’s degree in Business, Marketing, Economics, Technology—or equivalent experience.
- Fluent English (written & spoken).
Responsibilities
- Define media strategy, goals, budgets, and KPIs across paid & affiliate channels.
- Build and continuously optimize full-funnel media plans aligned to seasonal priorities, product launches, and key accounts.
- Hands-on management and execution of campaigns across platforms like Amazon, Google Ads, YouTube, Meta, programmatic networks (e.g., Trade Desk, Criteo), and retail media (e.g. Walmart, Orange Apron).
- Monitor, test, optimize, and refine campaigns to improve performance, reach, and ROAS.
- Analyze campaign, market, and consumer data to uncover insights and drive smarter investment decisions.
- Partner closely with Sales, Marketing, and Brand teams to align on priorities and amplify impact.
- Brief and guide creative teams to develop high-performing, audience-first content.
- Lead a structured testing roadmap with rapid experimentation and learning cycles.
- Leverage analytics tools (e.g., Google Analytics) and media platforms to optimize performance.
- Stay ahead of industry trends (privacy changes, cookie-less future, platform evolution).
- Help shape the future of media strategy within the broader Fiskars portfolio.
Benefits
- Competitive Compensation
- Health and Wellness programs and coverage
- Paid time off plans
- Flexible work arrangements and policies
- Training programs, skill development initiatives and learning resources
- Inclusive and Diverse Environment
- Recognition programs
- Employee Share Purchase Plan (ESPP)
- Product discounts across our brands
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
