Performance Media Manager

Valtech

22h • Onsite

About The Position

Valtech is seeking a Performance Media Manager to lead digital-first media strategy and execution for complex client engagements. This role requires 6-8 years of experience in digital media planning and buying, ideally within an omni-channel agency environment. The ideal candidate blends hands-on activation expertise with strategic thinking, thrives in a fast-evolving environment, and is motivated to leverage AI-enabled tools. Reporting to Paid Media leadership, this position bridges strategy and execution, supporting media leads with insights and recommendations, and guiding day-to-day planning, buying, and optimization. The role also provides omnichannel support, connecting paid digital media with broader experience, creative, strategy, and analytics efforts. The Performance Media Manager is responsible for planning, activating, optimizing, and scaling performance-driven media programs across paid digital channels, ensuring alignment with business objectives and customer experience goals through data and intelligent automation. The role is ideal for a curious problem solver, a collaborator, someone excited by the intersection of technology, creativity, and data, and experienced in Agile methodologies and consulting.

Requirements

• 6-8 years of experience in digital media planning and buying, ideally within an omni-channel agency environment.
• Strong, hands-on expertise across paid digital channels (paid social, display, programmatic, online video, search); familiarity with traditional channels is a plus.
• Proven experience managing and optimizing multi-channel budgets
• Working knowledge of tracking methodologies, measurement tools, and ad ops fundamentals.
• Experience partnering with analytics and data teams on dashboards, reporting, and measurement.
• Comfort using data to guide decisions, recommendations, and storytelling
• Strong client facing communication and presentation abilities.
• Familiarity with AI powered marketing, analytics, or productivity tools, and enthusiasm for exploring emerging technologies that enhance accuracy, efficiency and performance.
• Ability to work independently while contributing to a highly collaborative team culture.
• Commitment to reaching all kinds of people

Nice To Haves

• Familiarity with traditional channels is a plus.

Responsibilities

• Lead digital media planning across paid search, paid social, programmatic display, video, and emerging platforms.
• Translate client business objectives into full funnel, performance-driven media strategies.
• Develop audience-led plans leveraging insights, testing frameworks, and emerging AI-supported planning or forecasting tools.
• Present media plans, rationale, and performance insights to internal teams and clients with clarity and confidence.
• Evaluate media opportunities, negotiate rates/added value, and maintain strong relationships with vendors and platforms.
• Negotiate with digital media partners and platforms to evaluate opportunities, secure strong placements, and support campaign performance.
• Execute and oversee hands-on campaign activation, optimization, and budget pacing across platforms such as Google, Meta, Amazon, TikTok, DV360, and/or the Trade Desk.
• Identify opportunities to test new channels, partners, formats, and betas, and AI- enabled capabilities where appropriate.
• Leverage automation, AI-driven bidding and targeting features within platforms to enhance speed, precision, and scalability.
• Collaborate with creative, account, and analytics teams to ensure cohesion across campaign deliverables.
• Own ongoing optimization, performance analysis, and insight development across channels.
• Partner with analytics and data teams to ensure accurate tracking, reporting, and attribution.
• Clearly communicate results and recommendations grounded in data and business impact.
• Utilize AI-supported analytics, modeling, or optimization tools to uncover patterns, inform recommendations, and accelerate decision-making.
• Serve as a senior digital media POC for clients, providing day-to-day strategic guidance while aligning closely with Paid Media Leadership across media, measurement, and performance.
• Deliver high-quality client service by producing timely, well-structured media outputs—including media plans, strategic perspectives, and performance insights—that support clear decision-making.
• Collaborate cross functionally with creative, experience, strategy, and data teams to support integrated, experience-led solutions.
• Mentor junior planners and buyers, raising the bar on media excellence across the practice.
• Helping elevate media best practices and encouraging thoughtful adoption of new tools and technologies, including AI.
• Confidently present media strategies, performance insights, and recommendations to clients.

Benefits

• A comprehensive insurance plan, where you can choose the module that best suits your needs—Gold, Silver, or Bronze. The employer may contribute up to 80% of your coverage depending on the selected module. This plan includes short- and long-term disability coverage.
• Dialogue via Sun Life provides virtual healthcare services, allowing you to consult with a healthcare professional for emergencies, prescription renewals, and more. You also have access to the Employee and Family Assistance Program, as well as a complete mental health support program.
• A $500 Personal Spending Account, which can be used for healthcare reimbursements, gym memberships, public transit passes, office supplies, or contributions to your RRSP through Valtech.
• A retirement plan where Valtech will match 100% of your RRSP contributions through a Deferred Profit Sharing Plan (DPSP), up to a maximum of 4%. You can start contributing to your RRSP immediately, and to the DPSP after 3 months. The vesting of the DPSP will be after a 24 months of service.
• Access to a flexible vacation under Valtech's policy to support your work-life balance, with 5 days available during your probation period and a prorated amount calculated for the remainder of the year.
• Personal Technology Reimbursement – $30/month for every employee-offered on day 1.
• We close during the winter holidays and offer flexible scheduling throughout the year, so you can enjoy those sunny Friday afternoons—provided your weekly hours are completed.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed