Media & Performance Marketing Manager

Fiskars • Portland, OR

1d • Hybrid

About The Position

At Fiskars Group, we are unified and driven by our common purpose: pioneering design to make the everyday extraordinary. Join our team and seize the extraordinary opportunity to influence the everyday! Media & Performance Marketing Manager Gerber Portland, OR Hybrid (3 days onsite/2 days remote) At Gerber, we don’t just make tools—we equip people to show up prepared, capable, and confident in the moments that matter. Founded in 1939, Gerber is an American brand dedicated to crafting problem-solving, life-saving knives, multi-tools, cutting tools, and equipment. Whether to save time, save the day, or save a life, Gerber products have delivered for over 75 years. Gerber’s storied past has paved the way for an innovative, product-driven future. Carried by soldiers, hunters, and tradesmen alike, our tools are intentionally developed to deliver task-specific or mission-essential performance. Whether used to Explore, Hunt, Survive, Work, or Defend, Gerber tackles the tasks of daily life head-on. Now, we’re looking for a Media & Performance Marketing Manager to help bring that story to life—reaching new audiences, deepening brand loyalty, and driving measurable growth across digital channels. About the Role As part of our Global Media Tower team, you’ll lead the strategy and execution of Gerber’s paid media efforts across key markets. This is a highly visible, hands-on role where you’ll shape how we invest in digital media—from Search and Paid Social to Programmatic, CTV, YouTube, and Retail Media. You’ll balance big-picture strategy with in-the- weeds execution— owning campaigns end-to-end while partnering across teams to ensure every dollar works harder and every message lands stronger.

Requirements

• 7-10 years of hands-on experience in performance marketing and digital media execution
• Deep expertise across paid channels (Search, Paid Social, Programmatic, Retail Media, YouTube, Affiliates)
• Strong experience in media planning, budget allocation, and performance optimization
• Proven ability to drive traffic, conversions, and profitable growth
• Comfort working in data—translating insights into clear, actionable strategies
• Familiarity with SEO fundamentals and web analytics tools like Google Analytics
• Bachelor’s or Master’s degree in Business, Marketing, Economics, Technology—or equivalent experience
• Fluent English (written & spoken)

Nice To Haves

• You’re both strategic and scrappy—comfortable zooming out and diving deep
• You thrive in a test-and-learn environment and move quickly from insight to action
• You’re curious, creative, and always looking for better ways to connect with audiences
• You bring a strong sense of ownership and accountability
• You enjoy collaborating across teams and influencing without direct authority
• You’re energized by solving complex challenges in a fast-moving digital landscape

Responsibilities

• Own the Strategy: Define media strategy, goals, budgets, and KPIs across paid & affiliate channels
• Build and continuously optimize full-funnel media plans aligned to seasonal priorities, product launches, and key accounts
• Execute & Optimize: Hands-on management and execution of campaigns across platforms like Amazon, Google Ads, YouTube, Meta, programmatic networks (e.g., Trade Desk, Criteo), and retail media (e.g. Walmart, Orange Apron)
• Monitor, test, optimize, and refine campaigns to improve performance, reach, and ROAS
• Analyze campaign, market, and consumer data to uncover insights and drive smarter investment decisions
• Collaborate & Influence: Partner closely with Sales, Marketing, and Brand teams to align on priorities and amplify impact
• Brief and guide creative teams to develop high-performing, audience-first content
• Lead a structured testing roadmap with rapid experimentation and learning cycles
• Drive Continuous Improvement: Leverage analytics tools (e.g., Google Analytics) and media platforms to optimize performance
• Stay ahead of industry trends (privacy changes, cookie-less future, platform evolution)
• Help shape the future of media strategy within the broader Fiskars portfolio

Benefits

• Competitive Compensation: We ensure that our employees are fairly compensated based on industry standards and local market factors.
• Health and Wellness: Your well-being matters to us, no matter where you are. We offer various health and well-being focused programs and coverage, adapted to the requirements of each region.
• Work-Life Balance: We understand the need for balance in your life. Our paid time off plans and flexible work arrangements and policies are designed to accommodate local customs and personal commitments, enabling you to thrive in both your professional and personal life.
• Professional Development: We believe in nurturing talent and supporting professional growth. Through training programs, skill development initiatives and learning resources, we empower our employees to reach their full potential.
• Inclusive and Diverse Environment: We value diversity and promote inclusivity. Join a workplace where your unique background and perspectives are celebrated, fostering collaboration and respect across all our markets.
• Recognition and Rewards: We believe in celebrating and recognizing the contributions of our employees worldwide. Our recognition programs are designed to acknowledge exceptional performance and achievements, ensuring that your efforts are celebrated and valued.
• Vested Interest: Through our Employee Share Purchase Plan (ESPP), you have the opportunity to invest in Fiskars Group and become a proud co-owner, sharing in the success and growth of the company.
• Employee Discounts: We want to ensure our team members make each day the extraordinary with use of our products and offer product discounts across our brands.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level