Senior Media Manager - Paid Media & Performance

Barkley&Co.New York, NY
Onsite

About The Position

The challenge for this role is to find someone who is skilled in the actual work of media strategy and optimization, rather than just management. The ideal candidate will be a strategist capable of building plans, defending them to senior clients, and optimizing them based on performance. This role involves end-to-end account ownership with direct P&L accountability. The day-to-day impact includes strategy and optimization (35%), client leadership (25%), team development and QA (20%), reporting and analysis (15%), and new business support (5%). The company operates with a lean, high-standards approach, emphasizing ownership and impact.

Requirements

  • 4-6 years managing paid media, with at least 2 years owning accounts end-to-end
  • Managed meaningful budgets and can speak to results
  • Deep Meta expertise is non-negotiable
  • Strong Google skills required
  • Built media strategies, not just executed someone else's plan
  • Experience presenting to clients and stakeholders who ask hard questions
  • Understand incrementality, MMM concepts, and why last-click attribution lies

Nice To Haves

  • Managed or mentored junior team members

Responsibilities

  • Full P&L accountability for 4-6 accounts
  • Strategic media planning: channel mix, budget allocation, testing roadmaps
  • Direct client relationships—you're the face of performance for your accounts
  • Mentorship of Media Coordinators and Specialists on your accounts
  • Identifying scaling opportunities and when to pump the brakes
  • Complex problem-solving: when attribution breaks, compliance flags campaigns, or performance craters—you fix it

Benefits

  • Health
  • dental
  • vision
  • 401K match
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