Senior Manager, Paid Media
About The Position
The Senior Manager, Paid Media leads paid media strategy and performance for a defined segment, developing, managing and optimizing campaigns across multiple channels including search, display, social media, programmatic advertising, OOH/DOOH, audio, influencer and other media. This role will work as part of a team, leveraging an in-house team of paid media activation specialists and working alongside agency resources to ensure paid media efforts are cohesive, targeted and aligned with business goals. The role manages budget allocated by business lines, brand, field and campaigns, analyzes campaign performance and optimizes strategy for maximum ROI within that allocation.
Requirements
- Bachelor's degree in business, finance, marketing, or advertising.
- Experience in B2B paid media strategy, activation and optimization.
- Experience working as part of a team.
- Experience using data to drive audience targeting and marketing recommendations.
- Deep hands-on knowledge of paid media platforms covering search/social/display/programmatic.
- Excellent project management, communication, and collaboration skills.
- Proactive approach to problem-solving, with strong analytical skills.
- Candidates must be authorized to work in the United States without sponsorship.
Nice To Haves
- Experience with content syndication programs and vendors preferred.
- Experience with programmatic platforms such as StackAdapt preferred.
- Experience with ABM platforms such as 6Sense preferred.
Responsibilities
- Develop and execute global and/or local multichannel paid media campaigns for your defined segment to drive business growth and reach target audiences.
- Partner with a team of in-house paid media activation specialists and manage agency resources to ensure effective, on-time campaign delivery.
- Manage allocated paid media budgets to maximize ROI, including decisions on channel mix and spend allocation within that budget.
- Build the case for reallocated or additional investment when performance data supports it and present that case to the business lines, brand, field, or campaign stakeholders who control the budget.
- Collaborate with internal teams and external agencies to create compelling, effective advertising content.
- Develop audience targeting strategies using first- and third-party data to improve campaign precision.
- Develop and implement retargeting strategies to re-engage prospects at various funnel stages.
- Continuously test and optimize ad creative variants, targeting parameters and landing pages based on performance data.
- Analyze market trends, consumer behavior and the competitive landscape to adjust campaigns accordingly, and stay current with emerging ad platforms and technologies.
- Coordinate and align paid media efforts with the broader marketing calendar and campaign initiatives.
- Track, measure and report on campaign results, providing actionable insights to relevant stakeholders.
- Manage the financial accuracy of paid media campaigns, including spend pacing and reporting against allocated budget.
- Develop and maintain relationships with stakeholders, agencies, colleagues and third-party vendors.
- Ensure compliance with data privacy regulations across all paid media activities.
- Implement process improvements and best practices to enhance operational efficiency.
Benefits
- 401(k) plan with matching company contributions
- Comprehensive Medical, Dental & Vision Care
- Paid parental leave at 100% of salary
- Paid Time Off and Company Holidays
- Early access to earned wages through Daily Pay
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What This Job Offers
Job Type
Full-time
Career Level
Senior
