Senior Paid Media Manager

Lectric eBikes•Phoenix, AZ

1d•$90,000 - $115,000•Remote

About The Position

Lectric eBikes is seeking a Senior Paid Media Manager to help manage and grow paid media across Lectric and its portfolio of brands. This role will be part of the Growth Team and report to the Director of Acquisition. This role will be focused on helping grow emerging brands within Lectric's portfolio. This role will primarily own paid media execution for Monarc and Juiced Bikes, while supporting Lectric eBikes and its Canadian business as needed. The Senior Paid Media Manager will directly manage a mix of high-spend advertising accounts across Google, Microsoft Ads, Meta, TikTok, and other emerging platforms. This is a hands-on individual contributor role for an experienced media buyer who can operate with a high degree of autonomy. You will be responsible for day-to-day account management, campaign execution, performance analysis, budget pacing, troubleshooting, and optimization recommendations. The ideal candidate has experience managing multiple six-figure monthly advertising budgets and understands how to balance revenue growth, customer acquisition costs, efficiency targets, and creative needs across several accounts.

Requirements

Four or more years of hands-on experience managing paid media or performance marketing campaigns.
Direct experience managing six-figure monthly advertising budgets.
Experience managing multiple advertising accounts simultaneously.
Strong working knowledge of at least one major paid search platform and/or one major paid social platform.
Strong understanding of campaign structure, bidding, targeting, budget pacing, attribution, testing, and optimization.
Experience using GA4 and a marketing attribution platform such as Northbeam or Triplewhale.
Ability to analyze large amounts of performance data and turn findings into clear recommendations.
Experience evaluating performance against revenue, ROAS, MER, CAC, new-customer acquisition, conversion rate, and other business-level KPIs.
Strong troubleshooting skills and the ability to independently investigate unexpected changes in performance.
Strong written and verbal communication skills.
Ability to collaborate effectively with creative, analytics, web development, project management, and external agency teams.
Strong organizational skills and the ability to prioritize work across multiple brands and advertising accounts.

Nice To Haves

Experience with Microsoft Ads, TikTok Ads, or other digital advertising platforms is strongly preferred.
Experience working for a direct-to-consumer or e-commerce business.
Experience with Shopify or a similar e-commerce platform.
Experience using Looker, BigQuery, or another business intelligence platform.
Familiarity with creative testing, conversion rate optimization, landing-page analysis, and customer journey analysis.
Experience managing agencies, contractors, or junior media buyers.
Experience helping launch or scale a new brand, product line, or geographic market.

Responsibilities

Own the day-to-day management of paid media accounts for Monarc, Juiced Bikes, and other Lectric business units.
Directly manage campaigns across a mix of Google Ads, Microsoft Ads, Meta, TikTok, and additional paid media platforms.
Manage a portfolio of three to four primary advertising platforms, along with testing out additional emerging or lower-spend channels.
Launch, monitor, optimize, and troubleshoot campaigns.
Manage campaign budgets and pacing against revenue, acquisition, and efficiency goals.
Recommend changes to budget allocation, media mix, bidding strategies, campaign structure, targeting, and creative rotation.
Analyze performance using in-platform reporting, Northbeam, Post-purchase surveys, GA4, Looker, and other internal reporting tools.
Build recurring performance reports and communicate results, risks, opportunities, and recommended actions to marketing leadership.
Assist with analysis and campaign management for Lectric’s larger U.S. advertising accounts as needed.
Collaborate with creative teams, project managers, agencies, and external contractors to ensure each channel has the assets needed to succeed.
Provide actionable creative feedback based on ad performance to respective creative teams.
Help develop testing plans for new creative, audiences, campaign structures, placements, landing pages, and offers.
Monitor tracking, attribution, product feeds, landing pages, and account health to identify issues that may affect performance.
Document campaign learnings and establish repeatable processes that can be applied across multiple brands.