Senior Manager, Paid Media
About The Position
Resolute is a data-driven media and measurement agency with deep expertise in paid media, website analytics, search engine marketing, and performance marketing. Its data-first approach to audience intelligence, customer acquisition, and brand engagement has delivered sophisticated paid media solutions for some of the world's leading companies and brands. Resolute is a separate agency within The Weber Shandwick Collective (TWSC), a leading global communications and engagement group. The Senior Manager, Paid Media, is responsible for overseeing and executing day-to-day paid media planning & buying and client service activities associated with assigned accounts. This role involves collaborating with clients and internal agency stakeholders in a fast-paced, results-oriented environment, while maintaining and growing successful client relationships.
Requirements
- Bachelor's Degree and 5-8 years of experience planning and buying paid media campaigns
- Experience planning and buying across online and offline media channels
- Strong interpersonal and communication skills to develop and maintain collaborative relationships with client and Resolute team leads, Finance, and outside vendors.
- Can demonstrate small group presentation skills.
- Excellent analytical skills and understanding of KPI’s and attribution
- Experience working with Google Campaign Manager or other relevant 3rd Party Ad Servers
- Experience working with media management tools (e.g. Mediaocean)
- Experience executing campaigns directly within social media Ads Managers, including Meta, LinkedIn, and TikTok
Nice To Haves
- Google Analytics Certification is a plus
Responsibilities
- Reviews media brief and sets planning process in motion
- Creates Request for Proposal (RFP) and develops consideration list of appropriate publishers or vendors
- Reviews partner proposals and filters/compiles most compelling proposals
- Negotiates rates and added value with selected partners
- Selects appropriate social platforms and campaign objectives based on client goals
- Develops target segments to leverage based on client feedback
- Develops paid media plans and presentation materials for client review and adapts/finalizes based on feedback
- Ensures digital media tracking, audience building, creative trafficking, and billing is setup prior to campaign launch
- Works with Creative team (within agency and/or client) on ad development to ensure creative is delivered to spec and supports media strategy
- Works directly in Google Campaign Manager and/or other ad serving and reporting platforms, training junior members when needed.
- Works directly in social platforms to execute, manage, and optimize campaigns.
- When applicable, executes self-serve programmatic campaigns through self-serve partner DSPs.
- Leads development of campaign reporting activities based on agreed upon cadence
- Draws critical analysis from data and makes specific recommendations to optimize and improve campaign performance
- Manages campaign execution from start to finish across all media channels
- Maintains and grows successful client relationships
- Acts as a point of contact for designated clients and is responsive to all client requests and inquiries
- Participates in client meetings and presentations
- Stays up to date on digital paid media landscape to learn about relevant offerings, new products, and trends
Benefits
- Equal employment opportunities
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What This Job Offers
Job Type
Full-time
Career Level
Senior
