Senior Manager, Paid Media

Whalar Group•New York, NY

8d•$85,000 - $100,000•Onsite

About The Position

Whalar, part of Accenture Song is the leading, most awarded Creator and Social agency. We transform brands into cultural drivers by unlocking the full creative power of Creators. We go beyond the conventional social and influencer strategy. We have the technology and methodology to tap into the beating pulse of communities, listen to nuances that move culture, and connect brands in ways that make them unforgettable. With hubs in London, Berlin, New York, and Los Angeles, our reach is global. We’re seeking a strategic, highly detailed, and hands-on Senior Manager, Media to own paid media campaign initiatives end-to-end. This role will lead full-funnel media strategy, primarily paid social, own hands-on execution and tracking, and lead data-driven optimizations while serving as a key strategic partner to internal teams and clients.

Requirements

4–6 years hands-on experience in paid social media platforms, with a track record of contributing to successful campaigns
Proven experience creating and leading client-facing decks, QBRs, or strategy presentations
Familiarity and direct experience with major paid social tools and interfaces, including Meta Business Manager, TikTok Ads Manager, Google Ads Manager, LinkedIn Campaign Manager, Pinterest Business Manager, and Snapchat Ads Manager
Current knowledge of platform-specific features and products
Previous use and deep understanding of tracking pixels, UTM parameters, and ad implementation techniques
Strong verbal and written communication skills, with the ability to convey strategies and insights to a variety of stakeholders
Ability to prioritize deliverables, manage complex account timelines, and execute under tight deadlines
Flexibility and strong problem-solving skills in a results-driven environment

Responsibilities

Lead end-to-end execution of paid social campaigns across Meta, TikTok, and other major platforms, including campaign setup, QA, launch, optimization, and performance monitoring to achieve client KPIs.
Own budget planning, pacing, and campaign profitability while proactively identifying risks and implementing strategic optimizations.
Ensure accurate tracking and measurement through the implementation and maintenance of Meta Pixel/CAPI, TikTok Events API, UTM architecture, and other advanced ad tracking solutions.
Contribute to the development of creator-led paid media strategies by providing platform expertise and performance-driven recommendations.
Analyze campaign data to deliver actionable insights, create performance reports, and present strategic recommendations and testing roadmaps to internal teams and clients.
Serve as the primary day-to-day media contact for client accounts, proactively solving campaign challenges, driving communication, and modeling best practices across the team.