Senior Director, Paid Marketing

The job overview for this role is that the candidate will be responsible for overseeing the paid marketing strategy and efforts that drive growth across SurveyMonkey products and solutions. They will manage a team of media strategists and agency and media partner relationships, and will work closely with various departments within the organization to build and execute go-to-market strategies. The candidate will also be responsible for managing a global budget, translating goals into full-funnel paid marketing strategies, and exploring new marketing channels and methodologies.

Manage >$50M budget for a global business spanning Self-Service and B2B customer journeys

Manage a global, hybrid in-house + agency team

Translate our goals into full-funnel paid marketing strategy and plans across channels including SEM, social, display, and video

Leverage deep expertise of paid marketing to drive marketing and company-level strategies and executive decision-making

Oversee budget planning and forecasting, including establishing KPIs and targets in partnership with Finance and Analytics. Provide regular insights on performance to exceed performance goals

Lead cross-functional alignment to paid media strategies and priorities across Marketing, Sales, Product, Finance, Legal, and IT

Explore and implement new marketing channels or methodologies to capitalize on a rapidly evolving marketing and customer privacy landscape

Partner with Analytics teams to build critical measurement and reporting capabilities, including but not limited to MTA, MMM, A/B experiments, and incrementally testing

Partner with brand and agency teams to build and execute on brand and integrated marketing strategies that drive reach and long-term business impact

• Bachelor's degree or more in marketing or related discipline
• 15+ years Marketing and Media experience and 5+ years in a Marketing leadership role
• Demonstrated thought leadership and experience communicating and collaborating with executive stakeholders
• Excellence leading both brand and performance marketing paid programs
• Exceptional quantitative and problem-solving skills. Ability to dig into data and mastery around KPIs including CAC, ROI, LTV
• Experience leading and managing successful teams with cross-functional influence

• Competitive base pay ranging from $195,840/year to $294,400/year
• Bonuses and commissions as part of the total compensation package
• Medical, dental, vision, life, and disability insurance
• 401(k) retirement plan
• Flexible spending and health savings account
• Paid holidays and paid time off
• Employee assistance program
• Inclusive workplace promoting diversity and equal opportunity
• Forward-looking benefits policies and employee programs
• Award-winning culture
• Choice Model for flexible work arrangements
• Commitment to providing a workplace free from harassment and discrimination
• Accommodations available for applicants with disabilities