Senior Customer Marketing Manager
Amperity
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Posted:
August 8, 2023
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Remote
About the position
The job overview for the Customer Marketing Manager role at Amperity is to build and manage integrated customer marketing programs that reinforce the company's positioning and messaging. This includes collaborating with customers to authentically tell their success stories, maintaining and refreshing target personas, creating customer journey maps, producing customer marketing content, managing customer advocacy and reference programs, and coordinating customer testimonials. The ideal candidate should have experience in B2B customer marketing, account management, or demand generation, as well as technical knowledge of digital marketing tools and channels. Strong communication and writing skills are necessary for this role. Remote work is available, and the compensation range is $111,000 - $167,000.
Responsibilities
- Build integrated customer marketing programs to fuel marketing pipeline and sales growth
- Collaborate with teams across Marketing on integrated marketing strategies
- Maintain and refresh target personas through customer interviews
- Identify marketplace shifts, pain points, and value drivers for marketing and sales efforts
- Maintain and refresh customer journey maps for evaluating and purchasing Customer Data Platforms
- Build and support writing and editing of customer marketing content
- Construct and maintain a customer advocacy database and dashboard
- Coordinate reference program to connect existing customers with prospective buyers
- Source and coordinate customer testimonials for third-party review sites
- Help define and stand up a champions program with customers to showcase their work
Requirements
- 5-7+ years of experience in B2B Customer Marketing, Account Management, or Demand Generation
- Bachelor's degree with an emphasis on communications, marketing, and business
- Previous Customer Service, Customer Success, or Account Management experience
- Technical knowledge of the latest digital marketing tools and channels, including MarTech, AdTech, and Customer Engagement Platforms
- Experience creating and executing marketing campaigns and programs that drive customer engagement and advocacy
- The ability to write compelling copy is a necessity; graphic design capabilities are a plus
- Familiarity with B2B marketing, lead generation, and sales processes
Benefits
- 100% employee healthcare coverage
- Transportation subsidies
- Comfortable work environment with plenty of snacks
- Events and activities, both in-person and remote
- Self-managed PTO
- Flexibility to work in a way that works for you
- Inclusive environment
- Opportunity for personal and professional growth
- Equal opportunity employer